Overview
ABOUT THE ROLE
Full job description
ABOUT THE ROLE As a Sales Development Representative, you will be the first point of contact for marketing, SEO, and content leaders at mid-market and enterprise companies across the DACH region. You will own the full prospecting cycle, from building AI-enriched lead lists to booking qualified demos, and play a critical role in scaling the go-to-market motion of a fast-growing AI-powered enterprise content platform. WHAT YOU'LL DO
- Execute daily cold calls with marketing, SEO, and content decision-makers to qualify interest and drive pipeline.
- Build and maintain lead lists using AI tools such as Clay, Apollo, and ChatGPT for research, enrichment, and personalization.
- Run multi-channel outbound campaigns across calls, LinkedIn, and email, testing messaging and optimizing based on conversion data.
- Represent the company at DACH industry events (including major SEO and marketing conferences), actively engage attendees, and return with booked meetings.
- Qualify inbound and outbound leads, schedule product demos for the sales team, and keep the CRM accurate and up to date.
- Gather and share structured market feedback, including objections, competitor intelligence, and customer pain points, with the broader team. WHAT WE'RE LOOKING FOR
- 1 to 2 years of experience in a sales role such as SDR, BDR, or a similar prospecting or Customer Success position.
- Fluency in both German and English.
- Proven ability to set appointments via cold calling and run multi-channel outreach (calls, LinkedIn, email).
- Hands-on proficiency with AI-assisted prospecting tools (Clay, Apollo, ChatGPT) for pipeline building and personalization.
- Background in selling SEO tools or direct experience working with SEO teams, with familiarity with current SEO topics such as AI Overviews and organic traffic trends.
- Understanding of buyer personas and the broader marketing and SEO landscape.
- Experience participating in or working trade shows and industry events.
- Willingness to travel within the DACH region for events and conferences. COMPENSATION & BENEFITS Salary range: 55,000 to 80,000 EUR annually. Visa sponsorship is not available for this role. LOCATION This is a full-time, on-site role based in Munich, Bavaria, Germany.
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