SEM Specialist

Summary  At AbelsonTaylor Group, work that makes you feel good isn’t just what we do—it’s who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That’s why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value—it’s a way of life. Here, you’ll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference—one idea at a time. We are seeking a SEM Specialist to join our team. The SEM Specialist is primarily responsible for developing, executing and managing paid search engine marketing (SEM) programs (i.e., Google, MSFT/Bing, etc.) to assist ad campaigns by increasing brand visibility on a variety of platforms. Working closely with the copyright and creative teams, the SEM Specialist will exercise judgment with anticipating needs and bid on ad space.   What You’ll Do     Manage the day-to-day execution and optimization of all assigned client paid SEM programs     Bid, negotiate and/or purchase paid search ads   Create, develop and analyze ad copy in-line with search engine best practices (i.e., Responsive Search Ads, etc.)     Create, develop and analyze a d e xtensions in-line with search engine best practices (i.e., Sitelinks, Callouts, etc.)     Conduct k eyword research and KW list development (and subsequent keyword optimizations)   to increase visibility and optimization    New paid SEM account setup within primary search engines (including billing setup and KW/Ad asset trafficking w/in search engine "Ad Editor" tools)     Paid SEM KPI reporting, measurement, and analysis (including daily spend tracking/pacing)     Participate in media planning (to identify target audiences and craft creative and effective campaigns)     Ensure campaign KPIs are met and within budget requirements, tracking costs and ROI     Monitor paid SEM budgets, spend pacing and billing across multiple clients and campaigns     Recommend optimization and budget strategies according to the best performing KWs, creatives, audiences, placements, etc.     Execute internal Media team RFPs and forecasting requests     Alongside the Marketing Intelligence (MI) team, contribute to building and analyzing reports on campaign success, performance summary and narrative     Contribute to drafting educational documents, POVs, best practices and innovative media team solutions       What Makes You A Fit       Ability to exercise good independent judgment   Ability to multitask & complete tasks efficiently, with high attention to detail     Ability to create analyses that explain 'what happened', 'why it happened' and 'what should be done'     Works well independently and as part of a team     Curious and inquisitive     Showcases initiative     Possesses quantitative analysis skills     Must be a kind human with a great sense of humor     Ability to think outside the box and challenge the ‘status quo’ – always willing to offer unique solutions in order to get the job done     Demonstrate a desire for thought leadership through continuous research     1-3 years data-driven digital marketing experience     Compensation Range: $55,000 - $65,000. The starting salary offer will depend on the candidate’s skills, qualifications, and experience. The company reserves the right to adjust this pay range at any time.     At AbelsonTaylor Group (ATG), we love science, art, and data. Since our beginnings in 1981, ATG has been singularly focused on health,  wellness, and pharma products – not sneakers, beer, or cars (though we like those things, too). Besides being passionate about our purpose, we are dedicated to our people and their professional growth and fulfillment. We value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals. All qualified candidates will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law. This position follows a hybrid schedule, requiring employees to be onsite Tuesday-Thursday each week in our Chicago office. We make reasonable accommodations for employees and applicants with disabilities who require schedule accommodations. We are an E-Verify employer https://www.abelsontaylorgroup.com/pdfs/IER_RightToWorkPoster_Eng_Es.pdf  https://www.abelsontaylorgroup.com/pdfs/E-Verify_Participation_Poster_Eng_Es.pdf

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