Senior Analyst, Verticals & Performance

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Analyst, Verticals & Performance based in Canada. This role sits at the intersection of technical analytics, business strategy, and advertising technology. You will contribute to strategic initiatives that shape vertical-specific solutions and bring new innovations to market. Working across Product, Engineering, Sales, Marketing, Business Intelligence, and Data Science, you will help design, test, and refine data-driven solutions. The position combines hands-on technical problem-solving with experimentation, performance analysis, and project ownership. You will also work with strategic clients on analytics proof-of-concepts and help turn successful use cases into scalable products. This is an opportunity to influence the development of sophisticated programmatic advertising solutions while working in a highly collaborative environment.

Support the planning and execution of technical roadmaps for high-priority projects, including the development, testing, and maintenance of targeting and measurement solutions. Collaborate with Product, Revenue, Marketing, Business Intelligence, and Data Science teams to design, test, and iterate on vertical-focused initiatives. Investigate technical issues such as reporting discrepancies and data pipeline bugs by analyzing datasets, identifying root causes, and coordinating with technical teams on solutions. Design and oversee experiments to validate hypotheses and identify opportunities to improve marketing performance. Contribute to analytics proof-of-concepts with strategic clients, testing and validating custom use cases and establishing potential paths toward productization. Define, monitor, and report on performance OKRs, including data benchmarks, measurement accuracy, and lower-funnel performance indicators. Communicate project progress, analytical findings, and strategic impact to senior internal stakeholders and external audiences. Provide hands-on support for campaign reporting, measurement setup, ad-hoc data analysis, market research, and competitor research. Requirements: 3–5 years of experience in a technical analytics role such as Systems Analysis, Data Science, Technical Product Management, Technology Consulting, or Data Analytics. Familiarity with Python and core data science libraries such as NumPy and Pandas for data manipulation, modeling, and workflow automation. Solid SQL skills and experience writing queries to retrieve and analyze datasets from cloud-based data platforms. Practical experience with statistical analysis, predictive modeling, regression analysis, and rigorous A/B testing methodologies. Demonstrated ability to independently manage strategically important and operationally complex projects within cross-functional teams. Strong business judgment and a structured approach to developing hypotheses, designing experiments, and applying analytical problem-solving techniques. Excellent written and verbal communication skills, with confidence presenting findings and recommendations to senior stakeholders and external audiences. Ability to collaborate effectively across technical and business functions while managing multiple priorities. Previous experience or familiarity with marketing and advertising technology is considered an advantage. Benefits: Competitive base salary of $76,000–$104,500 CAD . Potential eligibility for additional compensation, including annual bonuses, commissions, or equity awards depending on the role. Retirement, pension, or savings programs, where applicable. Competitive paid time off packages, including birthday leave where applicable. Health benefits from the first day of employment, where applicable. Access to a comprehensive mental health care program. Work-from-home reimbursement. Optional global WeWork membership and access to hubs in London and Toronto. Robust training and onboarding programs. Support for professional development initiatives, including conferences, courses, books, and other learning opportunities. Access to programmatic courses and certifications to support continuous learning. Parental leave support. Friendly, welcoming, and collaborative working environment. Social and team events. Benefits and perks may vary depending on the country of employment and the nature of the engagement and are administered in accordance with applicable local regulations and partner policies.

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