Senior Channel Marketing Lead

Full Job Description

AI Innovation & Transformation Accelerate the practical adoption of AI across the North America Consumer organization as a hands-on AI partner to the business — not a central team others file tickets with. Spot the process gaps where AI can take work off the team's plate, starting with our own internal processes and reporting first. Build the lighter solutions yourself — the quick, low-code fixes that relieve day-to-day churn. Route the bigger needs, well-scoped and RAI/SFI-ready, to WDS Business Strategy & Operations, where enterprise-grade agents and funding sit, so the business gets the right tool for the job. Take AI to our partners and put it to work across the customer journey, so every account person has a clear AI pitch for the end customer and we grow partner AI adoption. Champion AI adoption across the function and region, helping teams build the daily habits that make AI stick. Create a pipeline of AI opportunities, prioritized on business value, scalability, and feasibility, and lead the pilots with clear success criteria for what gets scaled. Apply AI within the retail labor ecosystem itself — from field insights and training to labor optimization, reporting, and measurement. Share learnings, best practices, and successful use cases across North America and with global stakeholders. Own the end-to-end labor operating model, including agency/vendor strategy, deployment, coverage, training, execution standards, measurement, and optimization. Lead relationships with our outsourced labor agencies and partners — the field teams who visit third-party retail to train, audit, merchandise, and fix — setting clear expectations for performance, operational excellence, and innovation. Partner closely with Sales, Marketing, Category, Finance, Analytics, and retail account teams to determine where and how labor investments can deliver the greatest impact. Establish clear KPIs and measurement frameworks to evaluate program performance, productivity, customer engagement, and return on investment. Use data and insights to continuously optimize labor deployment, identify opportunities, and recommend investment shifts. Own the labor budget and contracts end to end, including statements of work, purchase orders, funding plans, and the investment case when coverage is at risk. Drive consistency in execution while enabling retailer-specific approaches based on customer, store, and market needs. Bachelor's Degree in Business, Marketing, Communications, Public Relations or related field AND 6+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience Master's Degree in Business Administration, or related field AND 8+ years Digital, Retail, Channel Marketing, Marketing, Retail Sales, or commercial sales experience OR Bachelor's Degree in Business, Marketing, Communications, Public Relations or related field AND 12+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience OR equivalent experience. 2+ years project leadership/generic management experience.

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