Senior Manager, Brand & Growth Marketing

Description

Full Job Description

Aviso:

At Aviso, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic ‘oneaviso’ culture sets us apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso has to offer at www.aviso.ca.

The Opportunity:

We’re looking to fill an opening for a Senior Manager, Brand & Growth Marketing, to join our Product Marketing team for Qtrade.

Reporting to the Director, Product Marketing, Direct Investing, the Senior Manager, Brand & Growth Marketing is responsible for driving brand awareness and familiarity, accelerating direct-to-consumer acquisition growth, and optimizing performance across the funnel.

This role drives planning and delivery against DTC targets, leads GTM and integrated campaigns, and is accountable for performance optimization in close partnership with agency and cross-functional delivery teams responsible for website, onboarding, and conversion experiences. You will set targets, oversee performance reporting, and ensure continuous optimization across campaigns and digital journeys.

You will operate confidently at both strategic and executional levels – shaping growth strategy, guiding agency partners, collaborating with product and experience teams, and communicating performance insights to senior stakeholders.

You are passionate about being the “voice of our customer” and understand the importance of being an advocate for them with the ability to explain the value of highly technical concepts in human, relatable, compelling language. As a data-driven, business-minded senior marketer, you will leverage data to uncover meaningful insights to capitalize on a high growth DIY Investing market.

As oneaviso:

• We Care – You do the right thing for clients, partners and colleagues. You build trusted relationships, champion service excellence, and contribute to a culture where people feel valued and supported

• We Dare –You challenge the status quo with bold ideas and fresh perspectives. You embrace change, seek opportunities to innovate and are comfortable exploring new ways of working

• We Share – You collaborate openly and build meaningful relationships. You seek out diverse perspectives, share your knowledge and work together to help colleagues, clients and partners succeed

• We Deliver – You take ownership of your work, honour your commitments and focus on delivering meaningful results. You hold yourself accountable and continuously look for ways to improve

What your day looks like:

Brand Leadership

• Assist and support Contribute and help shape the brand strategy to drive awareness, familiarity, and consideration across priority audiences
• Act as a brand steward, ensuring consistency and quality across all channels, partners, and digital touchpoints
• Partner with internal stakeholders to bring the brand to life in a way that is differentiated, credible, and customer centric
• Monitor brand health, competitive dynamics, and consumer insights to inform strategy

Growth & Acquisition Marketing

• Lead integrated acquisition campaigns across paid digital, partnerships, and owned channels to drive new funded clients
• Translate business goals into clear media, creative, and channel strategies
• Partner with agency and internal partners to set targets, define KPIs, and continuously optimize performance
• Build strong, insights-driven briefs that connect customer needs, creative ideas, and media execution

Performance Optimization & Analytics

• Oversee performance optimization across the acquisition funnel, including demand generation, conversion, and cost efficiency
• Partner with experience team members and delivery squads to optimize performance and execute tests across the public website, landing pages, and onboarding journeys
• Establish and lead a measurable experimentation roadmap (A/B testing, messaging, creative, funnel optimization)
• Develop and provide regular performance reporting and insights to Director, informing broader stakeholder updates, translating data into insights and recommendations

Agency & Budget Leadership

• Act as the primary marketing day-to-day contact for media and creative agencies as it relates to campaign execution
• Own planning, forecasting, post-mortem reviews, and optimization discussions with partners
• Oversee campaign pacing, performance optimization, and reporting; make data-driven decisions to ensure strategies are effective and support annual acquisition and growth targets as well as budget parameters

Requirements

Your experience and skills:

• 7+ years of DTC marketing experience with strong depth in brand, growth marketing, and digital
• Proven success owning acquisition targets and managing paid media at scale
• Strong understanding of performance measurement, attribution, and optimization
• Experience working with product and agile/delivery teams to improve digital journeys and conversion
• Deep experience managing agencies and marketing budgets
• Effective communicator leveraging data to identify themes, building a narrative and secure buy-in
• Attention to detail to ensure operational excellence in a highly regulated environment
• Proficiency in marketing analytics and performance tools such as Google Analytics (GA4), Looker Studio, PowerBI, SEMRush etc.
• Financial services, online brokerage experience is an asset.
• Fluent communication skills in English are required and bilingual skills in French are an asset

Benefits

Why Aviso?

At Aviso, you will find a dynamic and inclusive culture that rewards innovation and celebrates success. Here are a few things that set us apart:

• Competitive compensation package that rewards and recognizes individual contributions
• Excellent health, dental and insurance benefits to meet the diverse needs of our employees
• Generous vacation time, fitness benefit, parental leave top-up options
• Matching contributions to our retirement program
• Commitment to the continuous improvement of our staff through learning & development and an education assistance program
• Regular social events to foster teamwork

Your Information

By submitting your application, you consent to the collection, use, and disclosure of your provided personal information for the purposes of assessing your qualifications and suitability for employment with Aviso. Your information will be handled in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant provincial legislation. Your data may be shared with authorized personnel involved in the recruitment process and retained only as long as necessary to fulfill these purposes or as required by law.

Further information is available on the Privacy link on our Career Page – Privacy Policies

Equal Employment Opportunity

Aviso welcomes and encourages applications from all qualified individuals including persons with disabilities. If you require an accommodation, we will work with you to meet your needs in all stages of the hiring process.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

No recruiters or agencies, please.

Company Overview:

Aviso is a leading wealth management and investment services provider for the Canadian financial industry, with approximately $145 billion in total assets under administration and management, and over 1,000 employees. We’re building a comprehensive, technology-enabled, client-centric wealth services ecosystem. Our clients include our partners, advisors, and investors. We’re a trusted partner for nearly all credit unions across Canada, in addition to a wide range of portfolio managers, investment dealers, insurance and trust companies, and introducing brokers. Our partners depend on Aviso for specific solutions that give them a competitive edge in a rapidly evolving, highly competitive industry. Our investment dealer and mutual fund dealer and our insurance services support thousands of investment advisors. Our asset manager, NEI Investments, specializes in investing responsibly. Our online brokerage, Qtrade Direct Investing®, empowers self-directed investors, and our fully automated investing service, Qtrade Guided Portfolios®, serves investors who prefer a hands-off approach. Aviso Correspondent Partners provides custodial and carrying broker services to a wide range of firms. We have offices in Toronto, Vancouver, and Montreal. Aviso is backed by the collective strength of our owners: the credit union Centrals, Co-operators/CUMIS, and Desjardins. We’re proud to power businesses that empower investors.

A career with Aviso means being part of a group of talented, energetic professionals who live their values every day, and belonging to an organization dedicated to your success and career development. If you’re looking for interesting and challenging work, at a company committed to its people, apply to join our team.

Salary

This position is posted with an expected salary range of $115,000 - $135,000 CAD annually. Individual compensation packages are based on various factors unique to each candidate and the requirements of the position.

Qualifications And Requirements

Mid-Senior level

Mid-Senior level

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