Senior Manager, Lifecycle Management Strategy

Join a Challenger At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.

We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.

What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.

If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity.

We can’t wait to get to know you!

Own the lifecycle engagement strategy for the credit card portfolio, establishing the vision, strategic priorities and annual plan to grow engagement, usage, retention, loyalty and customer lifetime value. Lead the development of integrated product, marketing and digital strategies across the end-to-end cardholder journey, including onboarding, activation, early engagement, ongoing usage, cross-sell, retention and re-engagement. Translate portfolio objectives, product priorities, customer needs and market insights into a multi-year lifecycle roadmap, sequenced initiatives and clear business requirements. Build audience, channel, content, offer and contact strategies using customer research, behavioural data, segmentation and performance insights to increase relevance and marketing effectiveness. Partner with Digital as the lifecycle business lead for marketing technology application. Create test and learn plans that improve customer experience and business performance. Establish clear hypotheses, success measures and decision rules for scaling, refining or stopping initiatives. Define and report on lifecycle key performance indicators, marketing effectiveness and portfolio outcomes. Translate results into actionable insights and recommendations for senior leaders and cross-functional partners.

University degree in Marketing, Business, Commerce or a related field 7+ years of experience in marketing strategy, lifecycle marketing, customer relationship management, product marketing, portfolio management or customer engagement. Experience in financial services, credit cards or loyalty is considered a strong asset. Demonstrated success developing and executing data-informed marketing strategies that deliver measurable customer and commercial outcomes. Strong knowledge of lifecycle marketing, customer journey design, segmentation, personalization, channel strategy, experimentation, optimization and customer value management. Strong product and commercial acumen, with the ability to connect customer needs, product value propositions, marketing investments and portfolio performance. Exceptional communication, storytelling and influencing skills, including experience presenting complex strategies and recommendations to internal and external partners and to senior leaders. Demonstrated strength in project and time management, with a proven ability to coordinate complex workstreams, adapt to shifting priorities, and deliver results across multiple concurrent initiatives.

laptop-ats-crawler v3