Overview
The Bosch Group is a leading global supplier of technology and services, in the areas of automotive technology, industrial technology, consumer goods, energy and building technology. In India, the Group operates through six subsidiaries with a combined associate strength of around 26,000 and a group turnover of around Rs. 13,200 crores in 2013. In India Bosch Limited is the flagship company of the Bosch Group. Over and above a strong presence in the India Automotive services sector, Bosch in India has a vast service network that spans across 1,000 towns and cities with over 3000 service outlets. As the largest auto component supplier in the country, setting a benchmark in the sectors it operates in, the company has to its credit several laurels. We invite promising and dynamic professionals for a long-term and rewarding career with Bosch.
Full job description
About the company
The Bosch Group is a leading global supplier of technology and services, in the areas of automotive technology, industrial technology, consumer goods, energy and building technology. In India, the Group operates through six subsidiaries with a combined associate strength of around 26,000 and a group
turnover of around Rs. 13,200 crores in 2013. In India Bosch Limited is the flagship company of the Bosch Group. Over and above a strong presence in the India Automotive services sector, Bosch in India has a vast service network that spans across 1,000 towns and cities with over 3000 service outlets. As the largest auto component supplier in the country, setting a benchmark in the sectors it operates in, the company has to its credit several laurels. We invite promising and dynamic professionals for a long-term and rewarding career with Bosch.
Full job description
Job Purpose / Objective
Develop the overall regional communication strategy for Mobility Business in India
Setup and control regional communication plan
Conduct regional campaigns and co-marketing activities incl. transformation communications
Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility communication strategy
Responsible for regional-specific academy for product description and internal trainings
Communications Strategy
- Define, implement and track overall regional communication strategy in close alignment with all relevant domains and business units for the region
- Develop and execute a multi-level communication roadmap tailored for executives, managers, and employees across divisions and at enterprise level
- Transfer of Bosch Mobility strategy into regional communication plan in alignment with corporate guidelines and relevant domain.
- Setup and control regional communication plan
- selection of communication channels relevant for the specifically detailed target group and content production for each channel (incl. regional adaptation of domain content prepared by domain communicators)"
Campaigns
- Plan and conduct regional campaigns, transformation communication and co-marketing activities in close alignment with relevant domain communication teams
- Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility communication strategy
- Lead transformation events – collaborate with business stakeholders and consultants to coordinate workshops, surveys, townhalls, and internal launches.
- Performance analysis for communication activities in the region
- Customer service/request coordination (1st/2ndlevel support) for digital touchpoints in the region
Knowledge Mgmt.
- Drive regional-specific academy for product description and internal trainings
Resource Management
- Manage regional communication team (communication team on regional level that implements all communication activities for the regions in close cooperation with relevant GB communicators, e. g. regional campaigns)
- Manage communication budget for the entire region, incl. decision how to allocate communication budgets for business units / focus products in the region
Cross Channel Marketing Management
- Develop and implement a cross-channel marketing strategy (for all sales channels from key account sales, partner-led sales to online sales and platform sales) along the entire customer journey from awareness, interest, consideration & evaluation, purchase, retention and advocacy
- Plan and execute cross channel marketing campaigns
Qualifications and requirements
Education:
- Bachelors Degree (Any stream) - Mandatory
- Masters Degree (MBA/MS/PGDM - Marketing, Communications, Digital comm., Advertising & Brand mgmt. etc) - Mandatory
Experience:
- Min. 8 years experience preferred
Mandatory experience in the area of communications
Group 3 with TP1 membership.
Requirements & qualifications
Education:
- Bachelors Degree (Any stream) - Mandatory
- Masters Degree (MBA/MS/PGDM - Marketing, Communications, Digital comm., Advertising & Brand mgmt. etc) - Mandatory
Experience:
- Min. 8 years experience preferred
Mandatory experience in the area of communications
Group 3 with TP1 membership.
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