Senior Manager, Marketing (Korea)

MLB’s Marketing team in Korea is responsible for executing marketing and brand activations targeting the Korean audience. Activities include online/offline brand promotions, paid media, social media, content development, and promotions for MLB’s domestic and global events. The Senior Manager will be responsible for developing the overall marketing strategy in Korea to grow MLB’s brand presence, while leading communication efforts, executing digital campaigns, media events, and experiential events. The ideal candidate will have expertise in marketing strategy, communications, and event marketing, offering strong bilingual communication skills to drive synergies with internal and external stakeholders. Responsibilities Communications  Coordinate with internal stakeholders to integrate media exposure opportunities into major initiatives across the market, maintaining consistent messaging and strategic alignment  Work with agencies/vendors to develop press materials, and execute press events and influencer events  Develop and maintain local media and influencer relationships Marketing Strategy  Coordinate with the local and regional marketing teams to develop annual marketing plans based on MLB’s local marketing strategy  Collaborate with revenue-driving functions to integrate value-add and new revenue mechanisms into the marketing plan  Identify and negotiate with various agencies to maximize MLB’s marketing pursuits in Korea Event Marketing  Lead end-to-end execution of marketing events (ideation, operations, reporting) with focus on growing fandom and viewership in Korea  Work closely with creative and event agencies to develop event expressions that align with market objectives  Communicate with internal/external stakeholders to create synergies with revenue-driving functions Qualifications & Skills At least ten (10) years’ experience in a marketing or media relations role Experience or knowledge in multiple marketing functions including agency relations, paid media, paid social, and event marketing Strong command of both English (native) and Korean (native) Strong industry relationships built over years of work with agencies, platforms, and freelancers Bachelor’s degree in business, Economics, Communications, or related field is required Must possess excellent analytical and communication skills Detail oriented and able to manage multiple assignments simultaneously in a demanding, fast-paced, high-exposure environment Great teammate with strong project management and organizational skills Why MLB? Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come. California Residents: Please see our  California Recruitment Privacy Policy for more details. Colorado Residents: Colorado based applicants may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at accommodations@mlb.com . Requests received for non-disability related issues, such as following up on an application, will not receive a response. Are you ready to Step Up to the Plate? Apply below!

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