Senior Marketing Operations Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Operations Manager based in United States. This role owns the operational foundation that powers marketing performance in a high-volume, product-led environment. You will connect marketing automation, CRM, product data, and analytics to create scalable systems that turn customer signals into action. The position combines strategic roadmap ownership with hands-on execution across lifecycle marketing, attribution, experimentation, and MarTech infrastructure. You will partner closely with Growth, Revenue Operations, Data, Product, and other go-to-market teams to improve acquisition, activation, conversion, and revenue visibility. A major focus will be ensuring data quality, email deliverability, measurement, and operational governance remain reliable as programs scale. The role offers significant autonomy and is ideal for a systems-oriented marketer who enjoys solving complex problems and building trusted growth infrastructure.

Execute the Marketing Operations roadmap by translating broader Marketing and go-to-market priorities into scalable systems, processes, and programs. Own the marketing automation platform end to end, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation. Build and maintain integrations between marketing automation, Salesforce, product data, and analytics systems to support a connected customer journey. Establish reliable attribution and measurement across marketing and product-led journeys, including UTM governance and connections between campaigns, signups, activation, conversion, and revenue. Build reporting and self-service dashboards that provide Marketing and GTM stakeholders with trusted performance visibility for weekly, monthly, and executive decision-making. Partner with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers, using customer and product signals to create scalable journeys. Build experimentation infrastructure that enables marketing teams to launch, measure, and learn from tests with minimal engineering dependency. Own the operational health of the MarTech stack, including integrations, data flows, governance, vendor relationships, and periodic evaluations of technology that should be retained, consolidated, retired, or integrated. Establish scalable high-volume email practices covering audience management, domain and inbox health, deliverability, and safeguards that protect the customer experience. Analyze complex datasets to identify friction points, drop-offs, and opportunities for improved conversion, translating findings into actionable recommendations with Marketing, Growth, Product, Data, and RevOps. Own the Marketing Operations portion of the broader marketing budget and evaluate technology investments based on business value, scalability, and return on investment. Explore emerging AI-enabled marketing operations and AI visibility capabilities, helping establish practical workflows, measurement approaches, and operational baselines. Requirements 7+ years of experience in Marketing Operations or a closely related discipline, ideally within a complex B2B SaaS or product-led growth environment. Deep hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, Eloqua, and Salesforce, including lifecycle stages, campaign architecture, attribution, routing, and data governance. Experience operating high-volume customer or prospect datasets and building reliable segmentation, lifecycle, and operational processes at scale. Significant experience managing high-volume email programs, including deliverability, domain and inbox reputation, audience management, warming strategies, and send-volume controls. Strong analytical capabilities, with the ability to investigate complex datasets, assess data quality, identify meaningful patterns, and translate findings into business recommendations. Experience building or operating lifecycle, nurture, or in-product engagement programs tied to measurable activation, conversion, or revenue outcomes. Strong systems-thinking skills and experience designing integrations across marketing automation, CRM, product, analytics, and data environments. Experience creating measurement and experimentation infrastructure that enables other teams to operate and learn independently. Strong understanding of go-to-market functions and how Marketing Operations, Growth, Sales, RevOps, Product, and Customer Success contribute to customer experience and revenue. Comfort using AI-enabled tools and workflows to increase productivity while applying sound judgment to validate outputs and determine where automation is appropriate. Familiarity with product analytics tools such as Amplitude and emerging AEO or AI-visibility tools is helpful. Experience working with contractors, agencies, or distributed partners is a plus. Familiarity with developer tools, web platforms, or other high-volume PLG businesses is useful, while relevant operating experience is valued over specific industry background. Highly autonomous, organized, and comfortable moving between systems architecture, strategic planning, and hands-on execution. Strong communication skills, with the ability to build alignment across distributed, cross-functional teams without relying on direct authority. A strong focus on operational quality, data integrity, attribution, documentation, segmentation, and scalable processes. Benefits Annual salary range of $155,000–$210,000 for most U.S.-based locations. Additional equity participation may be available as part of the overall compensation package. Compensation may vary based on geographic location, experience, expertise, market conditions, and internal equity. Robust benefits package, with specific offerings determined by eligibility and location. Fully distributed and remote working environment. Opportunity to own a critical Marketing Operations function with significant autonomy and strategic scope. Exposure to product-led growth, high-volume marketing systems, lifecycle engagement, attribution, experimentation, and AI-enabled marketing operations. Cross-functional collaboration with Marketing, Growth, Revenue Operations, Data, Product, Sales, and other go-to-market teams. Opportunity to build and improve scalable systems rather than simply operate existing processes. Professional growth through ownership of complex MarTech infrastructure, analytics, and emerging AI capabilities.

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