Senior Media Strategy Manager

Full Job Description

Lead high-visibility campaigns at scale, leveraging expertise across paid social, search, programmatic, video, audio, out-of-home (OOH), and emerging media platforms to create meaningful customer experiences throughout the buyer journey. Drive media innovation by identifying new opportunities, testing emerging technologies, and partnering with media platforms, agencies, and industry leaders to influence the future of advertising and marketing excellence. Champion data-driven decision making by translating customer insights, audience intelligence, and campaign performance into actionable strategies that improve effectiveness, optimize investment, and accelerate business results. Advance first-party data activation and measurement capabilities by leveraging customer data platforms, CRM ecosystems, cloud analytics, clean room technologies, and privacy-centric solutions to improve audience engagement and marketing performance. Explore the intersection of media, AI, and technology, applying emerging capabilities such as generative AI, machine learning, and advanced automation to enhance planning, optimization, measurement, and campaign execution. Influence and inspire without authority, building trusted partnerships across highly matrixed teams and creating alignment around shared goals, priorities, and business outcomes. Ensure operational reliability and responsible advertising practices by managing investments effectively, maintaining brand safety standards, and delivering campaigns with integrity, compliance, and accountability. Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side Masters Degree in in Business, Advertising, Marketing, or Communications related field AND 6+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience. 8+ years experience in media, marketing, or advertising on the client or agency side. 8+ years experience working across offline paid media channels (e.g., broadcast TV, cinema, print, audio, out of home [OOH]). 8+ years experience working across digital media channels (e.g., pay-per-lead, social, SEM, programmatic buying, addressable TV). 8+ years experience using data-driven media tactics, including advanced targeting models, measurement and learning plans, making optimizations based on data. 8+ years experience managing projects (e.g., communications, internal stakeholder management timelines, prioritization, road mapping). 8+ years experience search engine marketing campaigns (e.g., keyword governance, ad copy creation, audience targeting). 8+ years experience paid social experience (e.g., Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, and YouTube).

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