Senior Product Marketing Manager

Full Job Description

Synthesize market, customer, competitive, product, and business performance insights to identify growth opportunities and recommend strategic priorities. Develop integrated business and go-to-market strategies that connect portfolio priorities to customer needs, adoption opportunities, and revenue growth. Partner with product, engineering, business planning, and finance teams to influence roadmap, investment, packaging, monetization, and launch decisions. Align marketing, sales, partner, customer experience, and field teams around a clear strategy, shared priorities, and coordinated execution plans. Lead go-to-market planning for priority initiatives, ensuring that audience, scenario, channel, content, enablement, and execution plans support measurable business outcomes. Use customer research, analyst perspectives, competitive intelligence, and field feedback to shape strategy, guide executive decisions, and identify necessary course corrections. Establish operating rhythms and shared roadmaps that create transparency, accelerate cross-functional decisions, and hold teams accountable for delivering growth priorities. Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Bachelor's Degree in Marketing, Computer Science, Business, or a related field and 8+ years of relevant business experience; or Master's Degree in one of these fields and 6+ years of relevant business experience; or equivalent experience. Experience marketing cloud identity, secure access, security copilots, AI-driven security solutions, agent identity, or other enterprise technology offerings. Experience leading major product launches and integrated go-to-market programs that span product, field, partner, analyst, and customer channels. Experience working with industry analysts and developing analyst-backed positioning, competitive insights, and market education programs. Experience using customer and practitioner research to influence product roadmaps, naming, packaging, positioning, and adoption strategy. Strong executive presence and storytelling skills, including experience presenting to customers, senior leaders, sellers, partners, analysts, and industry audiences. Demonstrated curiosity and practical experience applying AI tools to improve marketing workflows, content quality, insight generation, and team productivity.

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