Senior Search Engine Optimization Manager, Data Strategy

Full Job Description

Help define the traditional and Artificial Intelligence (AI) Search Engine Optimization (SEO) data strategy, reporting routine, metrics definitions, and data sources for all commercial marketing lines of business and customer solution areas. Propose and help build new reports, dashboards, and visualizations to enhance internal understanding of organic and AI search performance opportunities and drive business impact. You'll also work to secure buy-in for and promote internal usage of these data products across Marketing teams. Monitor SEO trends, algorithm changes, and emerging AI models, staying ahead of updates to ensure the company's strategies remain competitive. Manage integrated marketing program execution planning and help develop program recommendations. You'll also identify solutions that address inefficiencies, gather feedback from internal partners, and collaborate with Product Marketing to identify the business objectives that can be supported by a program. Identify opportunities and set direction for the Global Marketing SEO Team's measurement strategy and development. You'll act as an internal expert on digital channels and help educate the team on principles and practices, while recommending data and measurement strategies by leveraging deep knowledge of industry dynamics and monitoring the competition. Analyze Key Performance Indicators (KPIs) and share insights that advance business impact. You'll also recommend actions to executive leaders based on those results and use performance data to develop insights and improvement recommendations. Create professional, executive-facing research artifacts and circulate them within the organization or present them to internal teams, including executive leadership. Mentor earlier-career members of the SEO team in data strategy and analysis. Develop, execute, and report on SEO and AI SEO tests and experiments. Drive medium-complexity projects by developing detailed project management plans, leveraging existing materials and experience to define scope and resources. You'll also develop and execute communication plans to share progress, blockers, and learnings. Embody our culture and values. Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience. Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.

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