Senior Social Strategy Lead

Full Job Description

Lead social strategy development for priority product launches, seasonal moments, integrated campaigns, and brand initiatives. Translate business objectives, audience insights, cultural trends, and integrated campaign platforms into clear social marketing strategies. Define channel roles, content priorities, customer journeys, and engagement approaches. Ensure social marketing is represented early in campaign development and strategic planning processes. Serve as the primary social strategy partner to Integrated Marketing, Product Marketing, and Go-to-Market stakeholders. Present recommendations, tradeoffs, risks, and strategic decisions to senior leaders with clarity and confidence. Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience. Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience. Demonstrated success leading social strategy for large-scale consumer marketing campaigns, product launches, or brand initiatives. Significant experience developing end-to-end social marketing strategies across multiple platforms and audiences. Strong understanding of full-funnel marketing principles and customer journey planning. Deep expertise across major social platforms, creator ecosystems, audience behaviors, and platform-native creative. Experience writing creative briefs and guiding creative development from strategy to execution. Proven ability to influence diverse stakeholders and drive alignment across highly matrixed organizations. Experience collaborating with creative, production, analytics, community, creator, media, and agency teams. Strong program management, planning, prioritization, and stakeholder communication skills. Ability to evaluate performance insights and translate data into actionable strategic recommendations. Excellent written, verbal, presentation, and executive communication skills. Experience in consumer technology, devices, software, gaming, entertainment, or culturally relevant consumer brands. Experience leading global or multi-market campaigns. Experience integrating creator, media, public relations, partnerships, experiential, and community programs into unified marketing strategies. Experience applying AI technologies to marketing strategy, campaign planning, content development, or operational efficiency. Experience navigating fast-paced environments with significant complexity and executive visibility. Build full-funnel social marketing strategies that connect awareness, consideration, engagement, and action. Develop integrated social ecosystems that align content, channels, community engagement, creators, and customer participation. Establish channel-specific approaches grounded in audience behavior, platform best practices, cultural relevance, and business goals. Guide creative development from concept through launch while protecting strategic intent and platform relevance. Provide actionable feedback that improves creative quality while ensuring accessibility, brand standards, product accuracy, and customer impact. Develop participation strategies that encourage meaningful engagement, advocacy, and customer conversation. Ensure creator, community, earned, and owned approaches work together as part of a unified campaign strategy. Contribute strategic perspectives to campaign reviews, performance discussions, and best-practice development. Apply audience, cultural, and performance insights to continuously improve campaign effectiveness.

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