Senior User Acquisition Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior User Acquisition Manager based in United Kingdom. This role will lead user acquisition for a newly launched free-to-play mobile poker app, taking it from early-stage growth through scalable acquisition. You’ll manage substantial budgets across major paid channels while making data-driven decisions around spend, bidding, targeting, and cohort quality. The role combines hands-on campaign management with creative strategy, experimentation, measurement, and channel expansion. You’ll work closely with creative, product, BI, and external platform partners to continuously improve acquisition performance. Success will be measured through CPI, retention, payer conversion, and D7/D30/D90 ROAS, with LTV predictions guiding investment decisions. This is an opportunity to have significant ownership in a lean, fast-moving marketing team and directly influence the growth of a mobile gaming product.

Manage and optimize daily user acquisition campaigns across Meta, Google App Campaigns, TikTok, Apple Ads, in-app networks such as AppLovin, Unity, ironSource and Moloco, and programmatic DSPs. Help define UA strategy and channel mix, using performance data to recommend where and how acquisition investment should be allocated. Test new channels, platforms, targeting approaches, and acquisition strategies to identify scalable sources of growth. Develop strong relationships with advertising platforms and network partners to secure support, beta opportunities, and favorable commercial terms. Maintain and improve the measurement infrastructure, including AppsFlyer, SKAN, postbacks, event taxonomy, attribution, and fraud monitoring. Own the creative testing pipeline in partnership with the creative team, developing concepts and hooks, briefing new assets, establishing structured testing frameworks, and scaling successful creatives across channels. Monitor creative fatigue and continuously refresh winning concepts, including UGC, TikTok-native formats, and playable ads. Track competitor activity across poker, social casino, and the broader mobile gaming market to identify new creative and acquisition opportunities. Partner with creative and product teams to improve app-store conversion through screenshots, videos, custom product pages, store listing experiments, and broader ASO initiatives. Optimize campaigns against CPI and D7/D30/D90 ROAS targets, with a strong focus on retention, payer conversion, and overall cohort quality. Work with BI teams on LTV predictions and use cohort insights to inform bidding, budget allocation, and scaling decisions. Share acquisition and cohort insights with product teams to support improvements in retention and monetization. Provide regular reporting on spend, cohort quality, performance, and forecasts. Requirements: 5+ years of mobile user acquisition experience, including at least 3 years in gaming. Strong preference for experience in free-to-play poker, social casino, or closely related mobile gaming products. Proven experience scaling a mobile title through launch and early growth, including environments with limited initial data. Demonstrated ability to manage and scale substantial monthly acquisition budgets profitably against demanding ROAS targets. Extensive hands-on experience with Meta, Google App Campaigns, TikTok, Apple Ads, and major in-app advertising networks such as AppLovin, Unity, ironSource, Moloco, or similar platforms. Strong creative judgment and experience developing, briefing, testing, and iterating mobile game advertising concepts at high volume. Strong knowledge of AppsFlyer, SKAN, incrementality testing, and LTV-based acquisition decision-making. Ability to work independently and take ownership of execution within a small, fast-moving team. Strong analytical and data-driven decision-making skills, with the ability to connect campaign performance to cohort quality and long-term value. Fluent English with strong written and verbal communication skills. ASO experience, particularly with store listing experiments and custom product pages, is a strong advantage. Existing relationships with advertising platforms and network partners are a plus. Benefits: Competitive salary and performance-based bonuses. Fully remote work with flexible working hours. Opportunity to work with blockchain technology and the online gaming industry. Collaborative and inclusive team environment. Professional development opportunities. Career growth opportunities within a rapidly evolving organization.

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