Overview
SEO Specialist at VML — Dubai, Dubai, United Arab Emirates. ### **Who We Are** VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named *Campaign’s* Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions.
Full job description
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit and follow along on LinkedIn #WeAreVML.
SEO Specialist
The SEO Specialist will support technical SEO execution, website optimization, crawl analysis, schema implementation, and organic performance improvements across FAB digital platforms. The role focuses on improving search visibility, AI-readability, indexing efficiency, and overall technical SEO health.
Key Responsibilities
- Conduct technical SEO audits and identify optimization opportunities
- Monitor crawlability, indexation, canonicals, redirects, and sitemap health
- Support schema markup implementation and validation
- Analyze Core Web Vitals and page speed performance
- Optimize internal linking and website structure
- Monitor SEO performance through GSC, GA4, and SEO tools
- Support AI-readability and structured content optimization initiatives
- Collaborate with development and content teams for implementation
Requirements
- 3-5 years of SEO experience
- Strong understanding of technical SEO and on-page optimization
- Experience with GSC, GA4, Screaming Frog, SEMrush/Ahrefs
- Familiarity with schema markup and Core Web Vitals
- Understanding of AI Search / AI Overview optimization
- Strong analytical and problem-solving skills
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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