Social Media Manager

Full Job Description

Drive the next stage of one of Europe’s most visible real estate media platforms. We’re looking for a hands-on Senior Social Media Manager to directly execute, elevate the quality, and grow our social media presence, with a primary focus on Drumelia’s flagship Instagram account, alongside our broader digital platforms.

You’ll own our social media execution end-to-end, directly crafting and managing content for Spain’s most-followed real estate Instagram account, with more than 200,000 followers. This is an active creator role: someone who plans, shoots, edits, posts, and engages with their own hands every single day; balancing high-end luxury taste with content designed to generate real sales opportunities and participating in strategy.

This is a full-time, office-based role in Marbella, an increasingly international destination for entrepreneurial and creative talent. This is not a role for someone who wants to delegate or simply maintain what already exists. We have ambitious strategic plans for Drumelia and want this person to leave a direct, visible mark on what we do: to challenge our current approach, spot fast-moving social tendencies, introduce new thinking, and elevate our daily content execution.

This is a demanding, execution-focused role. We’re looking for someone with a real hunger for growth, a strong sense of responsibility, and the ability to turn creative ideas into immediate action. Someone who wants to be challenged, but who also challenges us, questions assumptions, brings a clear point of view, and understands how content translates into genuine business leads. In exchange, you’ll join a young and ambitious team with a culture of excellence, where the bar keeps rising and mediocrity isn’t an option.

What you’ll do

• Hands-on Content Creation & Editing: Shoot, edit, write copy for, and publish daily content tailored for Instagram (Reels, Stories, Carousels, Posts) with luxury standards.
• Trend Adaptation & Commercial Focus: Stay ahead of fast-moving social tendencies and audio trends, adapting them quickly into content that captures attention and generates direct client inquiries.
• End-to-End Channel Ownership: Manage the complete posting workflow—from content calendar organization, captions, and tags to optimizing feed aesthetics and story structures.
• Active Community Engagement: Represent the voice of Drumelia daily in the comments and direct messages, starting conversations, answering audience inquiries, and turning engagement into qualified sales prospects.
• Performance & Agility: Track post metrics continuously, test new formats, and adjust tactical execution based on real-time audience response and conversion performance.
• Improve: by proposing and executing new ideas and strategies.

What we’re looking for

• Proven Execution: Demonstrated track record of directly managing and growing high-visibility Instagram accounts (luxury, real estate, or architecture experience is a strong plus).
• Taste & Commercial Mindset: Exceptional visual taste and high aesthetic standards paired with a practical understanding of how content drives real commercial inquiry.
• Technical Mastery: Speed and proficiency in video editing tools (CapCut, Premiere Pro, InShot, etc.), short-form video production, and persuasive copywriting.
• Proactive Engagement: A natural drive to interact with followers, build trust, and treat every comment and DM as a potential relationship.
• High Autonomy & Speed: Ability to work quickly in a fast-paced environment, holding yourself to a high standard of precision and detail.

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