Overview
Social Media Manager at Caliberly — Dubai, United Arab Emirates. Job Title - Social Media Manager About the Role We are seeking a creative and results-driven Social Media Manager to develop, manage, and grow social media presence across multiple platforms within the real estate sector. The role focuses on building brand awareness, generating leads, and engaging audiences through compelling content and data-driven social media strategies. Key Responsibilities Social Media Strategy & Planning Develop and execute social media strategies aligned with marketing and business objectives.
Full job description
Job Title - Social Media Manager
About the Role We are seeking a creative and results-driven Social Media Manager to develop, manage, and grow social media presence across multiple platforms within the real estate sector. The role focuses on building brand awareness, generating leads, and engaging audiences through compelling content and data-driven social media strategies.
Key Responsibilities
Social Media Strategy & Planning Develop and execute social media strategies aligned with marketing and business objectives. Plan monthly content calendars for platforms such as Instagram, Facebook, LinkedIn, TikTok, and X. Identify target audiences and tailor content to maximize reach and engagement. Content Creation & Management Create, curate, and manage high-quality posts, reels, stories, and short-form videos. Coordinate with designers, videographers, and marketing teams to produce engaging content. Ensure consistent brand voice, tone, and visual identity across all social platforms. Community Management & Engagement Monitor comments, messages, and inquiries, ensuring timely and professional responses. Build and manage online communities, fostering engagement and trust. Handle basic customer queries and coordinate lead handovers to sales teams. Performance Tracking & Analytics Track social media KPIs such as reach, engagement, leads, and conversions. Prepare performance reports and insights to optimize content and campaigns. Monitor trends and platform updates to continuously improve performance. Paid Social & Campaign Support Support execution of paid social media campaigns in coordination with digital marketing teams. Assist with lead-generation campaigns for property launches and promotions. Monitor ad performance and suggest optimizations.
Qualifications & Experience Bachelors degree in Marketing, Communications, Media, or related field. 3–6 years of experience in social media management, preferably within real estate or property sectors. Strong understanding of social media platforms, trends, and content formats. Experience with social media analytics tools and reporting. Basic knowledge of paid social media advertising preferred.
Key Competencies & Behaviours Creative thinking with strong content ideation skills Excellent written and visual communication abilities Data-driven approach to performance optimization Strong organizational and time management skills Proactive and collaborative mindset Adaptability in a fast-paced marketing environment
What We Offer Opportunity to build and grow digital presence for premium real estate projects Collaborative and creative work environment Competitive compensation and benefits Career growth and professional development opportunities
Apply now!
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