SSP Manager - Programmatic Advertising

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

Adprime, SSP Manager – Programmatic Advertising (Ads.txt / Supply Path Optimization)

Adprime is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands.

About the Role

Adprime is looking for an experienced SSP Manager to join the growing programmatic team. This role is ideal for someone with a strong understanding of the SSP platform, programmatic advertising, supply path optimization, and ads.txt/app-ads.txt implementation. You will work closely with publishers, SSPs, DSPs, and internal teams to onboard partners, optimize supply quality, increase revenue, and ensure transparency across the supply chain.

Key Responsibilities

• Manage and grow relationships with SSPs, publishers, and strategic supply partners.

• Drive implementation and adoption of ads.txt and app-ads.txt across publisher inventory.

• Validate and troubleshoot ads.txt, app-ads.txt, sellers.json, and SupplyChain (schain) implementation.

• Monitor and improve ads.txt compliance rates, supply quality, and inventory transparency.

• Analyze programmatic performance metrics including bid requests, win rates, fill rates, CPMs, render rates, and revenue.

• Collaborate with Demand, Ad Operations, and tech teams to resolve technical issues and optimize integrations.

• Identify opportunities to improve supply path efficiency and maximize monetization.

• Support onboarding of new publishers and SSP integrations.

• Prepare performance reports and provide optimization recommendations.

• Stay current with IAB standards and evolving programmatic best practices.

Required Qualifications

• 3+ years of experience in programmatic advertising, preferably within an SSP, exchange, or publisher environment.

• Strong knowledge of:

• Ads.txt & App-ads.txt

• Sellers.json

• SupplyChain Object (schain)

• OpenRTB

• Supply Path Optimization (SPO)

• Experience working with SSPs, DSPs, publishers, and programmatic exchanges.

• Strong analytical skills with the ability to interpret large datasets and identify optimization opportunities.

• Experience using Excel/Google Sheets and reporting tools.

• Excellent communication and relationship management skills.

• Ability to manage multiple partner relationships in a fast-paced environment.

Preferred Qualifications

• Experience with CTV, In-App, Mobile, and Display inventory.

• Familiarity with IVT verification providers such as DoubleVerify, HUMAN, or Pixalate.

• Experience working with GAM, Prebid, Beezwax, or header bidding environments.

• Understanding of identity solutions and privacy regulations.

Salary range: Up to $150,000 commensurate with experience

Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.

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