Territory Business Leader - Hartford

About Sequel Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug-delivery advancements starting with diabetes. Sequel’s approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all. Sequel’s flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management. 

As a Territory Business Leader (TBL), you will partner with a Clinical Diabetes Specialist (CDS) to successfully launch a new innovative insulin pump and future Sequel products. Your customer base will include physicians, advanced practitioners, certified diabetes care and education specialists and key diabetes institutions. Your primary responsibility is to promote the adoption of Sequel products and services in your territory. In partnership with the CDS, you will formulate territory strategies and initiatives to meet/exceed territory goals. As a Senior Territory Business Leader, you will additionally take on a leadership role within the team by mentoring junior staff, assisting with field sales training, and participating on internal advisory boards. Territory includes the northern and eastern areas of Connecticut (Waterbury, Greater Hartford, Norwich) and Western Mass including Springfield north.

Develop effective territory planning and strategies with CDS to meet/exceed territory goals. Build strong customer relationships and influence healthcare providers to prescribe Sequel products for people with diabetes. Drive continued adoption and growth of Sequel products by facilitating a successful product experience for both the healthcare provider and product user. Consistently exhibit a high level of proficiency and expertise in discussing and demonstrating Sequel products, as well as expertise in diabetes and therapeutic options for diabetes care. Collaborate with customer care and sales support to optimize the user experience. Communicate HCP feedback cross-functionally to solve problems and improve product development. Represent Sequel products at conventions and educational forums to increase product awareness. Manage all leads and opportunities in customer relations database daily and submit product training documentation as required. Maintain a high profile with state and local patient advocacy groups and professional diabetes organizations, such as local chapters of ADA (American Diabetes Association), ADCES (Association of Diabetes Care and Education Specialists), and Breakthrough T1D (formerly known as Juvenile Diabetes Research Foundation). The Senior Territory Business Leader will have the following additional responsibilities: Assist with field sales training. Mentor junior staff. Participate on internal advisory boards with cross-functional departments. As needed, lead weekly team calls, regional and/or area calls and/or meetings.

Bachelor’s degree preferred. 2+ years of sales experience with a demonstrated history of sales success. Valid driver’s license. For the Senior TBL role: 4+ years of sales experience within pharmaceutical, biotech or medical device industries with a demonstrated history of sales success. Experience in diabetes and selling automated insulin devices preferred.

Strategic problem solver Demonstrated relationships with Endocrinologists strongly preferred. Experience promoting diabetes devices and knowledge of diabetes therapeutics preferred. Excellent communication and presentation skills Ability to work in a fast-paced environment and promote team collaboration. Strong data analysis, evaluation and problem-solving skills. Ability to execute sales and marketing plan and manage territory budget. Candidate must live within the assigned geography. Ability to commute and spend extended periods of time driving each day, which may include overnight travel. Most territory travel will be by car. Ability to carry and transport professional samples and literature. Additional requirements for the Senior TBL role: Demonstrated history of multiple years of meeting or exceeding sales goals. Recognition for outstanding contribution in sales (e.g. President’s Club, Rookie of the Year, Circle of Excellence etc.) Served in developmental and leadership roles such as field sales trainer, mentor new of hires, field advisory board/marketing input committee programs Experience representing organization at industry conferences/conventions (i.e. ADA, ADCES) Demonstrated career progression/promotions into roles with increased responsibility

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