Trade and Partnership Manager

1. Channel Sales & Revenue

• Own the trade channel P&L contribution: hit revenue and margin targets across all retail, ecommerce, and distributor accounts.

• Build and manage the trade sales pipeline from prospecting through to sustained reorders.

• Drive both breadth (number of doors/listings live) and depth (rate of sale per door)

2. Offline Retail Partners

• Win and manage relationships with pet specialty stores, retail chains, and adjacent outlets such as veterinary clinics and grooming salons.

• Negotiate listings, shelf space, planograms, and in-store positioning.

• Run regular partner visits and account reviews; ensure on-shelf availability and minimise out-of-stocks.

3. Ecommerce and Marketplace Partners

• Win and manage online stockists: pure-play pet retailers, general marketplaces (e.g. Amazon.ae, Noon), and quick-commerce / rapid-delivery platforms.

• Coordinate with operations on marketplace fulfillment models (marketplace-fulfilled vs. seller-fulfilled) and stock feeds.

• Protect pricing integrity online

4. Lead Generation & Channel Expansion

• Identify, evaluate, and onboard new channel partners that generate revenue and customer acquisition opportunities.

• Develop referral, sampling, activation, and partnership programs that drive qualified leads.

• Track lead generation, customer acquisition, and subscription conversions by channel.

• Continuously identify new opportunities to expand Furchild's reach beyond owned channels.

5. Distributor Network Expansion (UAE & global)

• Identify, evaluate, recruit, and onboard distributors within the UAE and in priority international markets.

• Structure distributor agreements (territory, pricing, margin, exclusivity, MOQs, marketing support).

• Manage distributor performance against activation and reorder milestones.

• Lead the groundwork for international expansion: product registration, import/labeling/regulatory requirements.

• Build a repeatable distributor playbook so each new market is faster to launch than the last.

6. Pricing & Margin

• Enforce MAP / RRP discipline.

• Manage discount bands, trade terms, and approval thresholds.

• Own receivables health for trade accounts (terms, DSO, overdue management).

7. Trade Marketing & Campaigns

• Work with Furchild marketing team to plan and execute co-marketing and promotional campaigns with retail and ecommerce partners (in-store activations, marketplace promos, sampling, bundles, launches).

• Drive share of shelf (offline) and share of search / digital shelf quality (online).

8. Forecasting & Operations

• Provide demand forecasts by account/channel that feed production and inventory planning.

• Monitor slow-moving listings and delisting risk

Requirements

• 5+ years in B2B / trade / wholesale sales, key account management, or distributor management. Ideally in FMCG, pet, food, or a comparable physical-product category.
• Demonstrated track record opening new retail accounts and/or appointing and managing distributors.
• Hands-on experience with both offline retail and ecommerce/marketplace channels (Amazon, Noon, or similar), or strong depth in one with credible ability to own the other.
• UAE market experience strongly preferred; international/export distribution experience a clear plus.
• Existing relationships within UAE veterinary, retail, grocery, ecommerce, or pet-industry channels.
• Experience launching a product into new international markets (registration, import, regulatory).
• Familiarity with a structured ops/CRM stack for managing accounts and pipeline.

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