User Acquisition Team Lead

Full Job Description

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich.

We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.

We’re looking for a User Acquisition Team Lead to take charge of multi-channel paid growth for a diverse portfolio of subscription products. You’ll work directly with clients across multiple verticals, lead a talented UA team, and partner with our Creative and Product squads to build growth systems that deliver real, measurable impact. If you want responsibility, autonomy, and exposure to a wide variety of products - welcome aboard!

What You Will Do

• Lead acquisition strategy and performance across several client projects

• Manage and support a team of UA specialists, ensuring high-quality execution

• Build scalable frameworks for targeting, bidding, budgeting, and geo expansion

• Drive creative testing cycles in partnership with the Creative Production team

• Oversee tracking, event validation, and attribution quality across channels

• Conduct weekly client reviews with insights, recommendations, and clear action plans

• Align UA efforts with product growth and monetization initiatives

• Stay current with industry trends, platform updates, and competitive landscape changes

What We Expect

• 3+ years of hands-on experience managing paid UA across Meta, Google, TikTok

• Proven results scaling mobile apps in multiple verticals

• Experience with web-to-web acquisition flows

• Strong analytical thinking and comfort with post-ATT measurement approaches

• Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Amplitude, Mixpanel, etc.)

• Strong understanding of subscription economics

• Ability to mentor, guide, and support UA specialists

• Confident communicator with experience presenting strategy and performance to clients

• Ability to structure experiments, interpret results, and recommend next steps

• Fluent English and solid cross-functional collaboration skills

It’d Be Great If You Have

• Experience with additional channels: Apple Search Ads (ASA), ASO, Google Search, Snapchat, Twitter/X, Pinterest, etc.

• Experience managing high-spend campaigns ($1M+ per month)

• Background in agency, consulting, or multi-client environments

• Experience with subscription-heavy categories or multi-vertical portfolios

What's in it for you

• Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.

• Exceptional compensation directly tied to your results.

• Direct communication and ownership. No bureaucracy, no politics, just impact.

• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.

• Professional support. Language learning, sports, health insurance, laptop coverage, and more.

• Title: Qualifications and requirements

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