Opportunities from The Muse

Please note: This is not a Remote role and will require the individual to be based in Shanghai, China and follow a hybrid work schedule. This is an Individual Contributor role. We are looking for a dynamic leader to evolve how we approach the procurement of media and of associated media services for the GCM OU. The Director GCM Media, Global Marketing Procurement manages strategic sourcing initiatives for GCM media activities and KOL Influencer projects. The role works alongside and as extended member of the GCM marketing organization and with OU IMX, legal, commercial and finance teams. The role will also work in close collaboration with the other members of the GMP Media Tower The bullseye of the role is to ensure we are partnering closely with the business to source best 'fit for purpose' media inventory at the best price, planning and buying expertise, media owner and platform partnerships and measurement and evaluation provision to support the business strategy and targets through excellent negotiation skills, contract and agency relationship management and ability to drive incremental value and extended ROI from all partnerships. The role reports to the Senior Director in China and is responsible for $200m+ of direct marketing spend annually. The successful candidate will be a key partner to the GCM marketing community. What You'll Do for Us: Organizational Impact: The candidate will be responsible for leading the commercial relationship with our partner agencies, digital media platforms, KOL Influencers, and data/measurement service providers working collaboratively with the OU IMX team leveraging up to date and deep subject matter expertise and procurement capabilities. Remit is GCM and is responsible for strategies, processes and workflows, relationships, and results across the total media and KOL Influencer spend. They will represent the broader function of marketing procurement internally and externally to support a progressive, modern, and dynamic approach to business. Innovation & Complexity Responsible for inputting into and/or improving upon existing processes and systems using significant conceptualizing, reasoning, and interpretation in a broad, complex and rapidly developing area of strategic importance for growing the TCCC Weekly+ base. A strong problem solver and business thinker who will bring to bear multiple strategies and approaches to manage complex issues. Solutions are novel and unique, draw upon best practices and expertise and are made operational in a quick and straightforward way Extensively analyzes problems to seek understanding of root causes. Able to balance global scale and consistency and the specific needs of the GCM OU. Communication & Influence Strong influencing ability to convince others internally and externally to agree/accept/adopt new concepts, practices, and approaches impacting sub-functional/business strategy. Requires ability to communicate with senior leadership on matters of strategic importance. Conducts briefings with senior leaders within & outside the job function. Working on many highly sensitive negotiations across TCCC stakeholders, senior management and bottling network. . Leadership Behaviors The ability to build trusted relationships quickly. Act Like an Owner: Deliver results, creating value for our brands, our customers, and key stakeholders. Inspire Others: Inspire people to deliver our mission and vision, demonstrate passion for the business and give people a reason to believe anything is possible. Team Player: Always support the bigger picture. Develop Self and Others: Develop self and support others' development to achieve full potential. Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business. Able to challenge well and own uncomfortable conversations without alienating partners. Primary Responsibilities Lead the negotiation of the commercial terms which deliver the media planning and buying scope for the $200m+ media and KOL Influencer spend in GCM Provide knowledge and media services expertise to leverage spend, increase value, and decrease total cost to serve. Ensure that the agency fulfils its duties through performance management routines and use of 3rd parties to validate and benchmark media plan delivery Work with the IMX team in GCM to assess measurement criteria both for the media inventory purchased and the overall effectiveness of the campaigns e.g. cost, reach, ROI, viewability, brand safety, attention levels Develop & lead innovative approaches to sourcing while using analytics and processes to determine scenarios, benefits, risks and change management impact of each of those options. Develop and maintain relationships with senior management within the OU to support and enhance the marketing strategies of GCM. Reach alignment with all stakeholders on positions and achieve mutually beneficial outcomes. Alongside the Global Media Tower, contribute to best in class remuneration & ROI models Analyze industry trends and evolving technology to proactively identify supply base issues to minimize risk, protect continuity of supply, and exploit emerging opportunities that benefit TCCC. Evaluate agency core competencies and competitive positioning using industry research and cost models if appropriate. Build central best practice information suite, benchmarking and cost modeling approach and support continuous learning of best practice and ROI. Identify, classify, maintain, and protect files, documentation, and sensitive information consistent with record handling and retention requirements. Hit all company targets on savings, cash flow, sustainability, and people. Qualifications & Requirements: 10+ years of total business experience alongside specific and deep knowledge of the media and KOL Influencer marketplace in but not limited to the GCM market is strongly preferred Knowledge of media agencies, all available media, digital media platforms, ecommerce, retailer medi

Requirements: criteria both for the media inventory purchased and the overall effectiveness of the campaigns e.g. cost, reach, ROI, viewability, brand safety, attention levels Develop & lead innovative approaches to sourcing while using analytics and processes to determine scenarios, benefits, risks and change management impact of each of those options. Develop and maintain relationships with senior management within the OU to support and enhance the marketing strategies of GCM. Reach alignment with all stakeholders on positions and achieve mutually beneficial outcomes. Alongside the Global Media Tower, contribute to best in class remuneration & ROI models Analyze industry trends and evolving technology to proactively identify supply base issues to minimize risk, protect continuity of supply, and exploit emerging opportunities that benefit TCCC. Evaluate agency core competencies and competitive positioning using industry research and cost models if appropriate. Build central best practice information suite, benchmarking and cost modeling approach and support continuous learning of best practice and ROI. Identify, classify, maintain, and protect files, documentation, and sensitive information consistent with record handling and retention requirements. Hit all company targets on savings, cash flow, sustainability, and people. Qualifications & Requirements: 10+ years of total business experience alongside specific and deep knowledge of the media and KOL Influencer marketplace in but not limited to the GCM market is strongly preferred Knowledge of media agencies, all available media, digital media platforms, ecommerce, retailer medi

criteria both for the media inventory purchased and the overall effectiveness of the campaigns e.g. cost, reach, ROI, viewability, brand safety, attention levels Develop & lead innovative approaches to sourcing while using analytics and processes to determine scenarios, benefits, risks and change management impact of each of those options. Develop and maintain relationships with senior management within the OU to support and enhance the marketing strategies of GCM. Reach alignment with all stakeholders on positions and achieve mutually beneficial outcomes. Alongside the Global Media Tower, contribute to best in class remuneration & ROI models Analyze industry trends and evolving technology to proactively identify supply base issues to minimize risk, protect continuity of supply, and exploit emerging opportunities that benefit TCCC. Evaluate agency core competencies and competitive positioning using industry research and cost models if appropriate. Build central best practice information suite, benchmarking and cost modeling approach and support continuous learning of best practice and ROI. Identify, classify, maintain, and protect files, documentation, and sensitive information consistent with record handling and retention requirements. Hit all company targets on savings, cash flow, sustainability, and people. Qualifications & Requirements: 10+ years of total business experience alongside specific and deep knowledge of the media and KOL Influencer marketplace in but not limited to the GCM market is strongly preferred Knowledge of media agencies, all available media, digital media platforms, ecommerce, retailer medi