Opportunities in Gouda, Netherlands

Who we are?

Silverfin is a cutting-edge cloud software solution built by accountants, for accountants.

Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we’ve been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work.

Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance.

In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry. Today, Silverfin is trusted by over +1000 firms across 19 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore.

Headquartered in Ghent, with offices in Mont-Saint-Guibert (BE), London (UK), Luxembourg (LU), and Gouda (NL), we’re a team of over 200 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting.

How would you support our success? Your role

In response to the growing demands within our dynamic marketing team, we're on the lookout for a Field Marketing Executive to join our team in The Netherlands.

Your focus area will include a mix of marketing and event activities. You will be supporting events, digital, customer and partner marketing and other field marketing activities in The Netherlands, mostly centred around our new hub in the vibrant region between Utrecht, The Hague, and Rotterdam. The position includes occasional off-site event coordination during office hours.

That means organising events with project boards on Monday.com, messaging, creatives, stakeholders and budgets will be a very important responsibility in this role, next to regular marketing campaigns to our audience of accounting practices in the region.

As part of this journey, you'll be in sync with a fantastic team of 17 marketing team members across Belgium and the UK. Reporting directly to our Senior Field Marketing Manager in the Benelux, Your main focus region is The Netherlands. We provide a permanent contract on a full-time basis.

Silverfin moves fast with a constant flow of activities for both users and prospects, not to mention our incredible team. We also prioritise the well-being of our people, offering a range of initiatives. Envision yourself joining our international Marketing team and a diverse, motivated team, and growing along with Silverfin.

What would you do to drive our success?

Your responsibilities

Collaborate with your BU stakeholders to define and refine the marketing plan for the Netherlands.

Along with your Field Marketing Manager and global marketing demand and content, design and execute targeted marketing campaigns aimed at generating leads and increasing demand utilising a variety of channels, including email, social media, PPC, and content marketing.

Work closely with the sales team to ensure they have the marketing materials including assisting in the creation of sales enablement tools such as presentations, brochures, and case studies.

Plan, organise, and execute both hosted and 3rd party events from concept to completion. This includes venue selection, vendor management, promotional activities, and post-event analysis.

Measure and report on the effectiveness of marketing campaigns and events, using data to support decisions and improve future marketing strategies.

Liaise with product, sales, customer success and marketing teams to ensure cohesive brand messaging and optimise campaign success

Manage internal and external creative agencies to produce content such as video, copywriting, stand building etc.

Manage the marketing budget for the Netherlands with expenses and allocation of budget spends

Improve account engagement and penetration in our target accounts.

What will support your success?

Experience and Qualifications

Bachelor/Master in Marketing

Proven marketing experience in B2B SaaS (2-5 years)

But even more important is your eagerness to deliver results and proactive attitude.

Attitude and personality-related traits

We’re looking for someone who can work autonomously, has a pragmatic approach, and is eager to deliver results.

Skills and knowledge

Essential:

Copywriting skills in NL (Dutch)

Dutch AND English knowledge

Strong planning & prioritising skills. Organised (KANBAN), punctual (Deadlines), and meticulous (Quality).

Salesforce: create campaigns, dashboards, and reports for your campaigns

Hubspot - followup on emails, landing pages, segmentation

Tools like “Monday”, “Slack”, “Google Drive/Docs/Sheets”, “Canva”, “Eventbrite”, “Wordpress”

Event management of in-person events

Big Plus:

Paid advertising campaign experience on LinkedIn

Comfortable running webinars/podcasts

Experience in devising & executing a marketing plan + budget

Experience with ABM programmatic and 1 to few

We care for you

• Be part of something bigger – Join a growing SaaS company that’s now proudly part of Visma, Europe’s leader in mission-critical cloud software.

• A connected team – Take part in regular team activities, retreats, and offsites to keep our culture thriving.

• Grow with us – Take advantage of career development opportunities and a personal training allowance to support your growth.

• Time to recharge – Enjoy our company-wide Wellbeing Days off each month (reviewed annually).

• Fair compensation – Receive a competitive rewards package with benefits tailored to your role.

• Flexibility with connection – We have a hybrid setup, with a minimum of two days a week in the office. However, we understand that life can be unpredictable, so we offer flexibility to accommodate unexpected events. Our offices in Belgium (Ghent), the UK (London – Old Street / Shoreditch), the Netherlands (Gouda), Mont-Saint-Guibert, and Luxembourg provide great spaces to collaborate and connect.

How we work At Silverfin, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We're committed to elevating talent by creating an environment where we can all thrive together. We have a unique culture with our values ​​as the backbone: Who we are - Authentically human How we think - With a growth mindset How we act - Bravely, side by side How we win - By doing what we love At Silverfin we make our own way. We are constantly looking for new and innovative ways to move forward. Continuous learning and development is encouraged to support your personal and professional growth. At the same time, this opens up many new opportunities that allow our people to grow with Silverfin, and often faster than with other companies. So many ambitious team members have already found their way to a new challenge within Silverfin. We want you to reach your full potential. To get you there, we don't want to think in boxes and over-structure things. So your options are not limited to 1 team or 1 career track. Your talent, motivation and potential play a crucial role in evolving across the teams into new roles.