Opportunities in United States

ABOUT THE ROLE This is a hands-on consumer growth role at an early-stage ambient AI startup, owning acquisition and retention from US beta launch through scale. You'll report to the GM and Head of Product, US, working directly with product, engineering, and a global R&D team to shape the roadmap based on real conversion data and user feedback. WHAT YOU'LL DO

• Design and execute a multi-channel beta-to-launch funnel spanning founder outreach, community platforms, Product Hunt, and Hacker News, measuring conversion by channel.
• Run experiments to identify which growth loops compound, then reallocate effort based on what is actually converting.
• Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace based on data.
• Own the first 90 days: a working beta funnel converting into engaged testers, a clean Product Hunt and Hacker News launch, and a repeatable growth playbook.
• Talk directly to users, run the unglamorous launch work yourself, and feed market feedback into product decisions as an active upstream stakeholder.
• Coordinate with the global branding and marketing team while owning all campaign execution in the US market. WHAT WE'RE LOOKING FOR
• 3 or more years owning consumer product launches end-to-end at seed to Series B startups, including positioning, waitlist and referral mechanics, and first-week retention loops.
• Proven ability to grow a consumer product from zero awareness using push-not-pull distribution: founder-led outreach, community seeding, and organic channels rather than paid acquisition.
• Track record of reading funnel conversion metrics by channel (cold vs. warm traffic, referral multipliers, activation and retention rates) and reallocating resources accordingly.
• Experience as a 0-to-1 hire or founding team member who sets their own priorities and builds operational playbooks from scratch.
• Hands-on experience launching products on Product Hunt and Hacker News, including campaign planning and execution.
• Deep fluency in community-led and product-led growth (PLG) models, including seeding on Reddit, Discord, and niche communities.
• Background in consumer AI or hardware-adjacent startups.
• Familiarity with referral and waitlist tooling (such as Viral Loops or Waitlist.co) and beta listing platforms (such as Betabound or AppSumo).
• Understanding of US consumer trust dynamics around China-origin products and how to address data and privacy concerns through transparency and a US-facing voice.
• Bilingual English and Mandarin is a plus.
• Must be able to work hybrid three days per week in the San Francisco Bay Area. Visa sponsorship is not available. COMPENSATION & BENEFITS Base salary: $150,000 to $180,000 USD annually. Visa sponsorship is not available for this role. LOCATION Hybrid, 3 days per week in office. San Francisco Bay Area, California, United States.