Overview
Drive partner-led demand generation activities within an assigned portfolio of partners, using customer insights, campaign assets, and co-marketing initiatives to create awareness and generate leads. Optimize execution and ROI of global investments and programs, drive standardization and best practices across regions, and surface insights to uncover scalable opportunities with top global channel partners. Coach and support partners in executing their go-to-market plans, ensuring effective use of resources, alignment with best practices, integration into co-sell days and achievement of KPIs. Monitor and track progress against KPIs and implement corrective actions when required to ensure targets are met/exceeded. Bachelor's Degree in Business, Marketing, Communications, or related field AND 7+ years sales, partner marketing, or channel go-to-market within the technology industry. OR equiva
Full job description
Full Job Description
Drive partner-led demand generation activities within an assigned portfolio of partners, using customer insights, campaign assets, and co-marketing initiatives to create awareness and generate leads. Optimize execution and ROI of global investments and programs, drive standardization and best practices across regions, and surface insights to uncover scalable opportunities with top global channel partners. Coach and support partners in executing their go-to-market plans, ensuring effective use of resources, alignment with best practices, integration into co-sell days and achievement of KPIs. Monitor and track progress against KPIs and implement corrective actions when required to ensure targets are met/exceeded. Bachelor's Degree in Business, Marketing, Communications, or related field AND 7+ years sales, partner marketing, or channel go-to-market within the technology industry. OR equivalent experience This role requires proficiency in written, reading, and conversational Brazilian Portuguese, Spanish and English. Record of accomplishment of leading effective teams that execute impactful go-to-market strategies and driving sales acceleration through effective partner engagement Demonstrated track record of creating repeatable best practices on demand generation and awareness campaigns, workshops, metrics, and sales readiness The ability to work cross-team in ambiguous and changing environments, along with excellent listening and partnering skills. Must be comfortable working in a highly matrixed environment, and leading program v-teams or workstreams aligned to shared goals and measures. Occasional international/domestic travel required to support partner engagement.
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