Analista de Product Marketing Sênior

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Analista de Product Marketing Sênior based in Brazil. This is a senior Product Marketing role focused on turning customer, market, and product insights into actionable business opportunities. You will investigate customer needs, objections, adoption patterns, churn drivers, and opportunities for expansion and monetization. The role works closely with Product, Growth, Sales, Support, and Customer Success teams to inform strategic decisions. You will also contribute to pricing, packaging, competitive intelligence, and product positioning initiatives. Your analysis will help shape product narratives and identify opportunities to improve adoption, retention, and growth. This is a fully remote opportunity in a technology-driven environment that values collaboration, agility, continuous improvement, and people who enjoy challenging themselves.

Conduct customer research to understand pain points, objections, needs, and perceptions of product value. Consolidate insights from Product, Sales, Support, and Customer Success teams regarding product usage and adoption. Analyze recurring customer questions, commercial objections, churn drivers, and reasons for low adoption of specific features. Identify customers who may be eligible for new features, plans, packages, or expansion opportunities. Support pricing, packaging, monetization, and growth opportunity analyses. Monitor key SaaS metrics, including adoption, feature usage, retention, churn, and expansion, and translate findings into recommendations for Product and Growth. Track competitor movements and develop competitive intelligence to support strategic decisions. Turn qualitative and quantitative insights into practical recommendations for Product, Growth, Sales, and Customer Success. Create reports, analyses, and supporting materials for business and product decision-making. Contribute to the evolution of value propositions and messaging for products, modules, and plans. Requirements: Experience in customer research, product marketing, growth, or related areas. Ability to transform qualitative information and customer insights into practical recommendations and actionable diagnoses. Experience conducting research, customer interviews, feedback analysis, or opportunity discovery. Familiarity with SaaS metrics such as adoption, retention, churn, and expansion. Strong written and verbal communication skills, with the ability to simplify complex concepts and communicate insights clearly. Ability to collaborate cross-functionally with Product, Marketing, Sales, Support, and Customer Success teams. Analytical, investigative, organized, and impact-oriented mindset. Interest in technology, digital products, and using AI to improve productivity. Experience in SaaS, technology, mobility, delivery, marketplace, or B2B products is a plus. Familiarity with BI and dashboarding tools is a plus. Experience using AI tools for research, analysis, and productivity is a plus. Benefits: 100% remote work from Brazil, with the need for a quiet, private workspace and reliable internet connection. CLT employment with a salary ranging from R$ 7,979.76 to R$ 9,974.70. Bradesco Saúde or SulAmérica health insurance provided at no cost to the employee; dependents are subject to an additional cost. Optional Bradesco Saúde dental insurance, paid by the employee. Life insurance. Daily meal allowance of R$ 50.00 through the Flash benefits card. Remote work allowance of R$ 131.16. Wellhub (Gympass) membership. Birthday day off. Additional days off during Carnival and Ash Wednesday, as well as December 24 and 31. A challenging environment designed to support rapid professional growth and development. A collaborative culture that values teamwork, transparency, excellence, agility, results, and continuous learning.

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