Analista de Salesforce Marketing Cloud Sênior

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Analista de Salesforce Marketing Cloud based in Brazil. As a Salesforce Marketing Cloud Analyst, you will play a key role in designing and implementing data-driven marketing communications that strengthen customer engagement, retention, and loyalty. You will develop automated marketing journeys and campaigns, working across audience segmentation, database queries, and multichannel communication workflows. Using Salesforce Marketing Cloud Engagement, you will help transform customer data into relevant, personalized experiences while supporting the delivery and analysis of marketing initiatives. You will also contribute to platform integrations and collaborate with technical and business teams to ensure reliable, efficient execution. This fully remote opportunity offers a collaborative environment focused on innovation, continuous learning, and the development of digital solutions with meaningful business impact.

Marketing Campaign Development: Create and manage targeted marketing communications designed to improve customer retention, engagement, and loyalty. Marketing Automation: Build, configure, and maintain automated workflows and customer journeys using Salesforce Marketing Cloud Engagement. Journey Builder Management: Design and implement customer journeys that support personalized, multichannel communication strategies. Data Management and Segmentation: Use Data Extensions and SQL queries to organize, analyze, and segment customer databases for targeted campaigns. Automation Studio: Develop and manage automations in Automation Studio to support efficient campaign execution and recurring marketing processes. Campaign Execution and Analysis: Support the execution and analysis of marketing journeys, helping assess their effectiveness and identify opportunities for improvement. Platform Integrations: Support integrations between Salesforce and external platforms through REST APIs, contributing to reliable data exchange and system interoperability. Project Collaboration: Participate in project development activities, collaborating with relevant stakeholders and applying Agile practices to coordinate tasks and deliverables. Continuous Improvement: Identify opportunities to improve marketing automation workflows, data processes, and customer communication strategies. Requirements: Education: A completed or ongoing degree in Information Systems, Computer Engineering, Computer Science, or a related field. Salesforce Marketing Cloud Experience: Practical experience with Salesforce Marketing Cloud Engagement, including Data Extensions, Automation Studio, and Journey Builder. Salesforce Certification: Salesforce Marketing Cloud Administrator certification. SQL Skills: Experience writing SQL queries to retrieve, organize, and segment data. Project Development: Experience participating in software or technology project development. API Integrations: Experience integrating Salesforce with other platforms using REST APIs. Agile Methodologies: Familiarity with Agile practices and ceremonies, particularly Scrum and Kanban. Project Management Tools: Experience using Azure DevOps to support project management and coordinate development activities. Analytical Thinking: Ability to work with customer data, understand business needs, and translate requirements into effective marketing automation solutions. Collaboration and Communication: Strong teamwork, organization, and communication skills, with a willingness to share knowledge and contribute to continuous improvement. Adaptability: Ability to work effectively in a collaborative, technology-driven environment and manage project priorities. Benefits: Meal and Food Allowance: R$ 32 per day through a flexible food and meal benefits card. Remote Work Support: Monthly home office allowance of R$ 100. Flexible Working Hours: Flexibility to organize working hours. Healthcare: Health insurance, with the option to include eligible dependents. Dental Care: Dental insurance, with the option to include eligible dependents. Wellness Benefits: Access to TotalPass for physical activities and Vittude for mental health and well-being support. Transportation: Transportation allowance for employees working from the Belo Horizonte office. Extended Parental Leave: Extended maternity and paternity leave. Performance-Based Compensation: Profit-sharing (PLR), according to the applicable union agreement and compensation table. Birthday Day Off: A day off to celebrate your birthday. Casual Dress Code: A comfortable, no-dress-code work environment. Learning and Development: Incentives for continued education, professional training, and knowledge sharing. Employee Referral Program: Opportunity to participate in the talent referral program. Remote Work Model: Fully remote position. Inclusive Workplace: Applications are open to people with disabilities and candidates from diverse backgrounds.