Assistant Brand Manager, Sports, Amazon, Sports GL

Full Job Description

Are you ready to shape the future of retail by driving brand growth and optimizing customer experiences at scale? As a Retail Vendor Manager at Amazon, you'll serve as a strategic brand manager responsible for delivering measurable business impact through data-driven merchandizing and cross-channel optimization. You'll own critical input metrics that directly influence brand growth, managing everything from traffic channels and promotional strategies to customer experience design across category pages.

This role offers a unique opportunity to work at the intersection of merchandizing, marketing, and operations. You'll experiment with innovative tactics to increase conversion rates, design compelling store-wide promotions, and collaborate with cross-functional teams to solve complex business challenges. Your analytical insights and stakeholder management skills will drive learning from campaigns, establish best practices, and optimize the customer journey across Sports categories.

Key job responsibilities Manage multiple traffic channels for select products including site merchandizing, outbound marketing, affiliate marketing, SEO, and search engine marketing initiatives to drive brand visibility and customer engagement Design and execute store-wide promotions by collaborating closely with Category Managers and Instock Managers to schedule, implement, and optimize promotional campaigns that enhance customer experience Own the customer experience of category pages by experimenting with and optimizing merchandizing assets, designing monthly deployment of category properties, and tracking customer behavior across search, browse, and purchase Analyze business performance metrics and conduct research to identify problems and opportunities, engaging cross-functional teams to implement solutions that improve conversion rates and overall business impact Deliver consistent results by handling tactical projects, troubleshooting operational challenges, and establishing efficient processes while deriving insights from campaigns to share best practices across the organization

A day in the life Your day begins with connecting with brand operations and category teams to align on priorities and review business metrics. You'll coordinate with internal program teams to address challenges and ensure seamless execution across initiatives. Throughout the day, you'll analyze customer behavior data, optimize merchandizing assets, and make data-driven decisions to improve brand performance. When opportunities or issues arise, you'll engage directly with brand partners to collaborate on solutions that drive measurable outcomes.

About the team You'll join a dynamic team focused on delivering exceptional customer experiences through strategic brand management and innovative merchandizing solutions. Our team values collaboration, analytical rigor, and proactive problem-solving as we work together to optimize the customer journey and drive business growth. We foster an environment where experimentation is encouraged, insights are shared openly, and every team member contributes to establishing best practices that scale across the organization. This role provides exposure across multiple departments and offers opportunities to build relationships with brand partners, category teams, and program specialists while making a meaningful impact on how customers discover and engage with products.

Basic Qualifications

• 1+ years of account management, project or program management or buying experience
• Bachelor's degree
• Speak, write, and read fluently in English at C1 level or above
• Speak, write, and read fluently in French and English at C1 level or above
• Speak, write, and read fluently in German and English at C1 level or above
• Speak, write, and read fluently in Italian and English at C1 level or above
• Speak, write, and read fluently in Spanish and English at C1 level or above
• Experience using analytical specific tools such as Google Analytics, SQL or HTML
• Experience working in a cross-functional or client-facing environment

Preferred Qualifications

• Experience in process improvement
• Experience managing large amounts of data

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

1+ years of account management, project or program management or buying experience Bachelor's degree Speak, write, and read fluently in English at C1 level or above Speak, write, and read fluently in French and English at C1 level or above Speak, write, and read fluently in German and English at C1 level or above Speak, write, and read fluently in Italian and English at C1 level or above Speak, write, and read fluently in Spanish and English at C1 level or above Experience using analytical specific tools such as Google Analytics, SQL or HTML Experience working in a cross-functional or client-facing environment