Content and Partnerships Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content and Partnerships Marketing Specialist based in Canada. Take ownership of content marketing, search visibility, and strategic partnerships in a remote, product-focused environment. As a hands-on, AI-native marketer, you will help shape how audiences discover and understand software through traditional search engines, AI assistants, and trusted industry voices. You will create valuable content, develop collaborations with creators and partners, and experiment with advanced AI workflows to scale marketing efforts without compromising quality. Working closely with leadership and product teams, you will have the freedom to identify opportunities, test new approaches, and measure their impact. This role is ideal for a proactive marketer who combines strong writing and SEO expertise with curiosity, technical understanding, and a passion for innovation.

As Content and Partnerships Marketing Specialist, you will lead practical initiatives to improve organic discovery, strengthen brand visibility, and build meaningful relationships across the software ecosystem. Your responsibilities will include: Plan, research, and write useful articles, guides, tutorials, and other content that supports users and attracts new audiences. Develop and execute strategies for search engine optimization (SEO), generative engine optimization (GEO), and answer engine optimization (AEO). Improve technical and on-page SEO across websites to strengthen organic search performance. Monitor how AI assistants and generative search tools describe, reference, and recommend products, identifying opportunities to improve visibility. Use AI agents, automation, integrations, and structured workflows to increase content production and marketing efficiency while maintaining accuracy and quality. Build and manage mutually beneficial collaborations with partners, bloggers, authors, creators, and other relevant organizations. Co-create content that earns backlinks, ranks in search results, and is referenced by search engines and AI-powered tools. Analyze marketing performance using available analytics, identify successful initiatives, and refine strategies based on results. Research customer needs and business priorities to uncover new marketing opportunities and take initiatives from discovery through execution and optimization. Collaborate directly with leadership and product teams to develop and implement marketing ideas, adapting priorities as the business evolves. Requirements: The ideal candidate is a resourceful marketer with proven content creation and SEO capabilities, practical experience using AI in everyday workflows, and the ability to work independently in an evolving environment. The following qualifications are expected: Hands-on experience using AI agents, automation tools, integrations, and advanced AI workflows to complete real marketing tasks. Strong writing and editing skills, with examples of clear, useful content, preferably covering technical subjects. Demonstrated experience in SEO, including measurable results from previous initiatives. Familiarity with GEO and AEO, including an understanding of how AI-generated recommendations and answers differ from traditional search results. Experience developing and managing partnerships or collaborations with bloggers, content creators, authors, or other businesses. Experience marketing technical products, ideally software, SaaS, WordPress, or related technologies. Strong analytical skills and the ability to use performance data to assess results and guide decisions. Curiosity and a willingness to understand customers, products, and business objectives before recommending solutions. A proactive, independent working style, with the ability to identify opportunities, manage projects from start to finish, and adapt to changing priorities. A willingness to experiment, learn continuously, and take ownership in an environment without a rigid marketing playbook. Benefits: Remote work: Flexibility to work remotely. Ownership and autonomy: Freedom to shape marketing strategy, identify opportunities, and turn ideas into initiatives. Direct collaboration: Work closely with company leadership and product teams. AI-driven innovation: Opportunities to experiment with AI tools, automation, and emerging search technologies. Meaningful impact: Help influence how customers discover and evaluate software in an evolving search landscape. Supportive environment: A company culture that values its people and aims to support both professional and personal well-being. Established product ecosystem: Contribute to a self-funded, profitable product business that has been growing since 2007, with a flagship product used on more than 1.5 million websites worldwide.