Overview
🚀 Why this role matters ZOE is expanding into continental Europe, and Germany is our flagship market. We are the world’s leading gut health science company, best known for our science-backed app, the world’s #1 nutrition podcast, and breakthrough publications in The Lancet and Nature . We are the world’s leading gut health science company, best known for our science-backed app, the world’s #1 nutrition podcast, and breakthrough clinical research published in top journals like The Lancet and Nature . We already see strong organic brand search demand across Germany and we need a senior, hands-on operator on the ground to turn that momentum into a live, market-leading presence and sustainable revenue growth. This is a 0-to-1 build role, not a maintenance position, nor one about delegating to agencies from a distance. You will be ZOE’s senior marketing and communications lead in-market, standing up our commercial growth strategy, brand narrative, in-person partnerships, and Tier-1 media presence with clarity, structure, and local cultural precision. 🎯 About the role As our Country Marketing & Communication Lead – Germany, you will hold total ownership over our German market entry (roughly 75% focus) while collaborating on global brand and science moments (roughly 25% focus). Senior Hands-On IC: This is a senior, independent individual contributor role with approximately 5 to 10 years of relevant experience. Seniority here reflects craft maturity, autonomy, and strategic judgment, rather than people management. You will be a hands-on operator who builds, executes, and owns workstreams end-to-end with no direct reports. Commercial & Comms Hybrid: You lead local GTM growth, in-market partnerships, and PR strategy, acting as the primary lead on the ground who briefs and collaborates with central UK and US performance, creative, lifecycle, and finance teams. Reporting & Matrix Structure: Reports directly to the GM of International Growth , with the Head of Global
Full job description
🚀 Why this role matters ZOE is expanding into continental Europe, and Germany is our flagship market. We are the world’s leading gut health science company, best known for our science-backed app, the world’s #1 nutrition podcast, and breakthrough publications in The Lancet and Nature . We are the world’s leading gut health science company, best known for our science-backed app, the world’s #1 nutrition podcast, and breakthrough clinical research published in top journals like The Lancet and Nature . We already see strong organic brand search demand across Germany and we need a senior, hands-on operator on the ground to turn that momentum into a live, market-leading presence and sustainable revenue growth. This is a 0-to-1 build role, not a maintenance position, nor one about delegating to agencies from a distance. You will be ZOE’s senior marketing and communications lead in-market, standing up our commercial growth strategy, brand narrative, in-person partnerships, and Tier-1 media presence with clarity, structure, and local cultural precision. 🎯 About the role As our Country Marketing & Communication Lead – Germany, you will hold total ownership over our German market entry (roughly 75% focus) while collaborating on global brand and science moments (roughly 25% focus). Senior Hands-On IC: This is a senior, independent individual contributor role with approximately 5 to 10 years of relevant experience. Seniority here reflects craft maturity, autonomy, and strategic judgment, rather than people management. You will be a hands-on operator who builds, executes, and owns workstreams end-to-end with no direct reports. Commercial & Comms Hybrid: You lead local GTM growth, in-market partnerships, and PR strategy, acting as the primary lead on the ground who briefs and collaborates with central UK and US performance, creative, lifecycle, and finance teams. Reporting & Matrix Structure: Reports directly to the GM of International Growth , with the Head of Global
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Verification notes
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