Digital Experience Manager

Full Job Description

Develop and present the strategy, marketing plans and user journey for key programs and experiences within the digital ecosystem. Drive all marketing requirements and campaign initiatives for the cloud computing and AI platform portfolio. Represent voice of the customer in developing strategies to impact the end-to-end digital funnel. Shared ownership of the business targets for web channels. Drive learning through qualitative UX research and A/B testing for the web direct channel to continually improve user experience. Share insights to inform partners. Ensure digital customer journey flows smoothly through top of funnel acquisition into sales and lead motions. Collaborate closely with product marketing and engineering to obtain, clarify, and verify requirements for new features and capabilities. Drive reporting and analysis in partnership with operations and engineering teams. Track and analyze the key metrics weekly and monthly. Ensure customer and business data inform all plans, activities, and decisions. Lead marketing global engagement web requirements for site implementation. Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 1+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience. Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience. Demonstrated ability to contribute to strategic planning and execution while managing multiple projects and competing priorities across teams, time zones, and platforms. Experience collaborating across large, matrixed organizations to build alignment and support for initiatives and projects. Experience navigating ambiguity, building cross-functional partnerships, and driving progress on projects with limited direction. Project management experience in a collaborative, cross-functional environment. Experience supporting the measurement, reporting, and evaluation of digital and social media initiatives. Experience using data, insights, and feedback to inform recommendations and support business outcomes. Ability to identify opportunities for process improvement and contribute ideas that enhance efficiency, effectiveness, and quality. Strong attention to detail and experience developing high-quality communications, content, or project deliverables.