Director of Performance Marketing - E-Commerce (m/w/d)

Full Job Description

There are people who talk about scaling. And there are people who have actually built a brand into a major player—without ever losing touch with the ad account. We’re looking for the second kind.

Pammys has grown to over 1.5 million customers in just four years. The Financial Times and Statista have recognized us as one of Europe’s fastest-growing e-commerce companies. Today, over 150 employees in Hamburg, Kiel, and at our own 22,000 m² logistics center in Lensahn are building a global footwear brand. Our next goal: mid-nine-figure revenue. And the engine that will get us there is our performance marketing—with over one million euros in monthly spend, one of the largest paid marketing setups in the German D2C sector.

As Director of Performance Marketing - E-Commerce (m/f/d), you’ll take the helm of this very engine. You’ll lead the entire department, report directly to senior management, and oversee four team leads: Strategy, Media Buying, Creator & Community Growth, and CRM. You see the big picture—yet you also know which creative was rejected yesterday and why. You lead by example.

Your Mission

• You’ll develop the growth plan for each channel and market, manage budget allocation, and set targets for CAC, MER, and contribution margin
• You’ll be responsible for forecasting and weekly monitoring in collaboration with Finance and senior management
• You’ll lead and develop four team leaders, continue to expand PODs and market teams, and fill key roles within the division
• You’ll establish standards, playbooks, and weekly business reviews—and make quick decisions.
• You’ll dive into ad accounts, creatives, funnels, and flows yourself and step in when it matters most: copy, ads, briefings, and tracking.
• You’ll be responsible for the measurement stack and ensure clean dashboards and data quality.
• You’ll develop the rollout playbook for new markets and scale them profitably
• You’ll work closely with Product & Purchasing, Tech & Shop, Legal, Customer Service, and our Affiliate Club

Qualifications And Requirements

• You’ve spent several years in a leadership role (at a DTC e-commerce brand) with nine-figure revenue, where performance marketing was the key growth driver—and you know the levers needed for the next major scaling phase
• You have a proven track record of profitably managing budgets of several million euros per month across multiple channels—with P&L or profit responsibility
• You have deep expertise in all areas: creative strategy and UGC, media buying on Meta, TikTok, Google, and native platforms, funnels and CRO, and CRM—and could fill any role in the field yourself if necessary.
• You’re hands-on: You spend time in ad managers, working on funnels and creatives, not just in meetings. You can upload ads, write copy, and set up tracking.
• You understand attribution and tracking down to the last detail: MER, incremental value, CAPI, server-side tracking, and attribution tools
• You’ve scaled operations in international markets yourself—ideally in the U.S.—and are familiar with local creatives, CPMs, and compliance requirements
• You have leadership experience working with senior executives: You’ve built out departments, developed team leaders, and enforced standards
• You’re a doer: fast-paced, quick decision-making, and full ownership of the numbers
• You’re fluent in German and English

Why Us?

• Office First: In-person collaboration at the office, direct communication, and quick decision-making processes.
• 100% of the cost of the Deutschlandticket covered: We cover the full cost of your Deutschlandticket.
• Wellpass: Access to a wide range of sports and wellness activities to help you unwind from your workday.
• Free Pammys shoes: One pair of shoes per product launch.
• Personal Development: Grow with Pammys, expand your skills, and develop both professionally and personally.
• Responsibility and Creative Freedom: Contribute your own ideas, take on responsibility, and actively shape your area of work.
• Brand with a Wide Reach: Your work reaches people—at a footwear brand with over 1.5 million customers.
• International Perspective: Help shape Pammys’ international growth.
• Relocation Support: Moving for your new job? Depending on individual arrangements, we’ll help cover your housing costs.
• Shaping the Team and Tools: Depending on your role, you’ll help shape team structure, select the right tools, and define how your department operates.

• You’ve spent several years in a leadership role (at a DTC e-commerce brand) with nine-figure revenue, where performance marketing was the key growth driver—and you know the levers needed for the next major scaling phase
• You have a proven track record of profitably managing budgets of several million euros per month across multiple channels—with P&L or profit responsibility
• You have deep expertise in all areas: creative strategy and UGC, media buying on Meta, TikTok, Google, and native platforms, funnels and CRO, and CRM—and could fill any role in the field yourself if necessary.
• You’re hands-on: You spend time in ad managers, working on funnels and creatives, not just in meetings. You can upload ads, write copy, and set up tracking.
• You understand attribution and tracking down to the last detail: MER, incremental value, CAPI, server-side tracking, and attribution tools
• You’ve scaled operations in international markets yourself—ideally in the U.S.—and are familiar with local creatives, CPMs, and compliance requirements
• You have leadership experience working with senior executives: You’ve built out departments, developed team leaders, and enforced standards
• You’re a doer: fast-paced, quick decision-making, and full ownership of the numbers
• You’re fluent in German and English