Email & Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Email & Lifecycle Marketing Manager based in Colombia. This is a strategic, hands-on opportunity to own email and lifecycle marketing across a portfolio of consumer-focused brands. You will manage the channel end-to-end, from strategy and campaign planning to automation, segmentation, testing, and optimization. Working closely with marketing leadership, design, and agency teams, you will translate business goals into measurable lifecycle programs. Your work will directly influence acquisition, conversion, retention, repeat purchases, subscriptions, and customer value. The role combines creative judgment with strong analytical thinking and a rigorous approach to experimentation and performance measurement. You will manage multiple priorities in a fast-paced remote environment where autonomy, organization, and accountability are highly valued. Initially part-time and hourly, the engagement is designed to grow in scope and hours as the business expands.

Own the email and lifecycle marketing strategy and execution across multiple consumer brands. Translate business objectives into lifecycle strategies, campaign calendars, testing plans, KPIs, and actionable recommendations. Build, launch, manage, and optimize campaigns and automated flows, including welcome, cart and browse abandonment, post-purchase, replenishment, win-back, and subscription programs. Develop customer segmentation strategies based on behavior, lifecycle stage, purchase patterns, and commercial objectives. Plan and execute lifecycle programs supporting promotions, product launches, acquisition, retention, and repeat purchases. Write email copy and collaborate with design teams on creative briefs, assets, and campaign execution. Run A/B tests across messaging, creative, segmentation, timing, offers, and automated flows. Monitor deliverability, list health, and subscriber growth while maintaining strong campaign quality standards. Analyze revenue attribution, conversion, retention, repeat purchase, reorder behavior, subscription adoption, and customer value. Produce clear performance reporting that explains results, underlying drivers, and recommended next steps. Present insights and optimization opportunities to leadership and relevant stakeholders. Maintain rigorous campaign QA across links, tracking, segmentation, targeting, creative, and deployment. Stay informed about each brand's products, customers, competitive environment, and business performance while managing multiple priorities with accuracy and accountability. Requirements Approximately 4+ years of hands-on experience in email marketing, CRM, or lifecycle marketing, with demonstrated personal ownership of programs from strategy through execution. Proven experience developing campaigns, automated flows, segmentation strategies, testing programs, and optimization initiatives. Strong written and verbal English skills, including the ability to present insights and recommendations clearly in professional settings. Experience with Omnisend is strongly preferred; Klaviyo or comparable lifecycle marketing platforms will also be considered. Experience managing multiple brands, accounts, or competing priorities; agency experience is preferred, while strong multi-brand in-house experience is also relevant. Background working with consumer brands, particularly CPG, food & beverage, lifestyle, hospitality, or related sectors, is highly desirable. Strong understanding of how lifecycle marketing contributes to conversion, repeat purchase, reorder rates, subscriptions, retention, revenue, and customer lifetime value. Strong analytical and data-literacy skills, with the ability to turn performance insights into practical testing and optimization recommendations. Strong creative judgment and the ability to collaborate effectively with design and content teams. Excellent organization, project management, attention to detail, and ability to work independently in a fast-paced agency environment. Proactive, self-motivated, and comfortable taking ownership of channel performance and business outcomes. Ability to clearly explain a lifecycle program you personally managed, including its strategy, testing, optimizations, and measurable results. Availability to collaborate within the Eastern Time Zone. Resume must be submitted in English. Benefits Fully remote work opportunity. Part-time, hourly engagement to start. Potential to increase hours and responsibilities over time, with an ongoing relationship rather than a short-term project. Opportunity to manage lifecycle marketing across multiple consumer brands. Direct collaboration with marketing leadership, design, and agency teams. High level of autonomy and ownership over strategy, execution, and channel performance. Opportunity to contribute to acquisition, retention, revenue growth, and customer value initiatives. Remote international work environment with exposure to U.S.-based brands and clients.

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