Employer Branding Manager

About The Role

Are you looking for a new challenge? Fancy helping us shape the future of motor insurance? Prima could be the place for you. Since 2015, we’ve been using our love of data and tech to rethink motor insurance and bring drivers a great experience at a great price. Our story began in Italy, where we’ve quickly become the number one online motor insurance provider. In fact, we’re trusted by over 5 million drivers. And now we’re expanding to help millions more drivers in the UK and Spain.

We’re looking for an Employer Branding Manager to shape how talent discovers, experiences and ultimately chooses Prima.

Sitting at the intersection of Talent Acquisition, Brand, Marketing and Experience Design, you’ll turn our talent priorities into distinctive content and experiences that help the right people understand what makes Prima different — and want to be part of it.

What you will do

What You’ll Do

• Translate Prima’s talent strategy and hiring priorities into a clear employer branding and attraction roadmap.

• Define how we position Prima to prioritise talent audiences and turn it into targeted recruitment marketing campaigns across channels.

• Partner with Brand, Marketing and Social teams to bring campaigns to life, from creative briefs to distribution and amplification.

• Design distinctive talent events and activations where candidates can experience how Prima works and demonstrate what they can do, connecting every experience to real talent pipelines and hiring outcomes.

• Continuously improve the candidate journey, from first discovery to offer and onboarding handover.

• Turn real stories, people, challenges and work happening inside Prima into compelling employer-brand narratives.

• Partner with creative and social specialists to develop formats and content that earn the attention of the talent we want.

• Define and track KPIs across awareness, engagement, qualified talent, pipeline creation and hiring conversion.

What We're Looking For

We’re looking for someone who combines strategic thinking with strong execution.

• Strong experience (at least 4 years) in Employer Branding, Recruitment Marketing, Talent Attraction or a closely related discipline.

• A strong understanding of candidate journeys and recruitment funnels.

• Experience creating or designing events, communities or experiential activations.

• The ability to turn business and hiring needs into compelling creative briefs.

• Strong stakeholder management across Talent Acquisition, Marketing, Brand, Social and senior business stakeholders.

• A data-driven mindset and experience measuring campaign or attraction effectiveness.

• Excellent storytelling and communication skills, fluent English

• Strong judgment: you can distinguish an interesting idea from an idea that actually solves a talent problem.

• The ability to move comfortably between strategy and hands-on delivery.

What Success Looks Like

You will help Prima move from doing employer branding activities to building a deliberate talent attraction system. The right talent knows Prima exists. They understand what makes working here different. They experience that difference before they join. And, ultimately, more of the people we really want to hire choose to engage with us.

Your job is to make that happen.

Additional information

Why you’ll love it here We want to make Prima a happy and empowering place to work. So if you decide to join us, you can expect plenty of perks.. 🤸 Work Your Way: Enjoy hybrid working, with a mix of home and office days. Plus, for up to 30 days per year, work from anywhere.

🏁 Grow with us: We may move fast at Prima, but we move together. Get access to learning resources, mentorship and a growth plan tailored to you. 🌈 Thrive and perform: Your best work begins when you feel your best. Enjoy private healthcare, gym discounts, wellbeing programs and mental health support. Think you’re a match? Apply now.

At Prima, we celebrate uniqueness. If you don’t meet every requirement but are passionate about this role, we still want to hear from you. Innovation thrives on diverse perspectives. Prima is proud to be an equal opportunity employer. Need accommodations during the process? Email us at accessible.recruiting@prima.it. Let’s build the future of insurance, together.

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