Overview
About the Role Build and run the go-to-market motion for an early-stage AI-enabled legal services company. You will own the systems, messaging, and execution that turn early customer demand into a repeatable revenue engine. What You'll Do Own the full GTM funnel, from pipeline generation and sales through customer expansion and retention. Run experiments across channels, measure performance, and scale effective approaches. Generate and manage qualified pipeline through inbound and outbound motions. Create and distribute content across social platforms, blogs, and other channels. Develop partnerships with vendors, startups, and community organizations. Plan events, dinners, conferences, and other activities that build awareness and relationships. Design client and partner gifting programs to deepen loyalty and encourage referrals. Define positioning, messaging, pricing, packaging, and sal
Full job description
Full Job Description
About the Role
Build and run the go-to-market motion for an early-stage AI-enabled legal services company. You will own the systems, messaging, and execution that turn early customer demand into a repeatable revenue engine.
What You'll Do
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Own the full GTM funnel, from pipeline generation and sales through customer expansion and retention.
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Run experiments across channels, measure performance, and scale effective approaches.
-
Generate and manage qualified pipeline through inbound and outbound motions.
-
Create and distribute content across social platforms, blogs, and other channels.
-
Develop partnerships with vendors, startups, and community organizations.
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Plan events, dinners, conferences, and other activities that build awareness and relationships.
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Design client and partner gifting programs to deepen loyalty and encourage referrals.
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Define positioning, messaging, pricing, packaging, and sales collateral.
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Build the GTM technology stack, including CRM, sequencing, enrichment, and automation tools.
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Use customer and performance data to develop repeatable playbooks.
What We're Looking For
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At least 4 years of experience at a high-growth startup as a founder or in a GTM, growth, or sales leadership role.
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A track record of measurable results in pipeline generation, conversion, and revenue.
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A systems-oriented approach, strong organizational discipline, and comfort building from zero and iterating quickly.
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Experience with CRM, sales sequencing, data enrichment, and automation tools.
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Resilience and a strong execution focus, with willingness to work an intensive schedule, including long days and weekends.
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An engineering background or a significant competitive achievement is a plus.
Compensation & Benefits
Base salary: $150,000 to $190,000 annually.
Location
On-site in San Francisco, California.
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