Overview
About the Role An early marketing hire at a B2B legal tech company, you will build the marketing function and establish how the company communicates with German mid-market businesses and legal teams. You will work closely with the founding team and connect brand, content, events, and paid campaigns to measurable business outcomes. What You'll Do Develop positioning and messaging that resonates with business leaders and legal teams. Shape the company's visual presence across social media, events, and its website. Create LinkedIn content, newsletters, public relations materials, and research on legal AI in the DACH region. Develop creative campaigns that raise awareness and encourage engagement. Plan roundtables, customer events, and conference activities across the DACH region. Run and test paid campaigns on LinkedIn and other relevant channels. Measure marketing performance, including re
Full job description
Full Job Description
About the Role
An early marketing hire at a B2B legal tech company, you will build the marketing function and establish how the company communicates with German mid-market businesses and legal teams. You will work closely with the founding team and connect brand, content, events, and paid campaigns to measurable business outcomes.
What You'll Do
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Develop positioning and messaging that resonates with business leaders and legal teams.
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Shape the company's visual presence across social media, events, and its website.
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Create LinkedIn content, newsletters, public relations materials, and research on legal AI in the DACH region.
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Develop creative campaigns that raise awareness and encourage engagement.
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Plan roundtables, customer events, and conference activities across the DACH region.
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Run and test paid campaigns on LinkedIn and other relevant channels.
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Measure marketing performance, including reach, signups, event attendance, meetings, and sales pipeline.
What We're Looking For
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At least 2 years of B2B marketing experience at a startup or B2B SaaS company, with 2 to 5 years of experience preferred.
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Fluent German, with the ability to create authentic content for German-speaking business audiences.
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A self-directed, creative approach and comfort working in a fast-paced environment where priorities can change.
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Interest in legal tech, contract intelligence, or legal AI; direct industry experience is not specified as a requirement.
Compensation & Benefits
Annual base salary of €60,000 to €80,000, plus equity. Visa sponsorship is not available.
Location
On-site in Munich, Bavaria, Germany.
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