Fractional CMO / Head of Marketing (Co-Founder Option)

ABOUT THE ROLE Lead marketing strategy and execution for a two-sided marketplace connecting companies across Europe with fractional C-suite executives. This fractional or co-founder opportunity will shape the platform's positioning, growth, and community from an early stage. WHAT YOU'LL DO

• Develop and execute go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring this way of working.
• Build thought leadership and credibility around fractional C-suite work as an alternative to traditional employment.
• Acquire and onboard companies through targeted outreach and conversion strategies.
• Recruit and onboard senior leaders who want to make fractional engagements their preferred work model.
• Drive growth through word of mouth, community building, and trust-based marketing.
• Plan and oversee marketing channels, content strategy, and community activities for both sides of the marketplace. WHAT WE'RE LOOKING FOR
• Four to eight years of relevant experience building go-to-market strategies and executing them.
• Experience in B2B platforms, marketplaces, or category-defining businesses, including demand generation and user acquisition for two-sided or network-effect products.
• Strong skills in positioning, brand strategy, thought leadership, and community building.
• Comfort with ambiguity and a hands-on approach in an early-stage environment.
• Familiarity with European markets and the professional services landscape is a plus. COMPENSATION & BENEFITS Salary range: $70,000 to $500,000 USD annually. A co-founder option is available. Visa sponsorship is not available. LOCATION Hybrid in Austria.