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EmploymentFull-time
Overview
ABOUT THE ROLE
Full job description
ABOUT THE ROLE Lead marketing strategy and execution for a two-sided marketplace connecting fractional executives with companies across Europe. This fractional or potential co-founder opportunity will shape the brand and growth engine, building awareness and adoption among both businesses and senior leaders. WHAT YOU'LL DO
- Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring this career model.
- Build thought leadership and market credibility around fractional executive work.
- Acquire and onboard companies through targeted outreach and conversion strategies.
- Recruit and onboard senior leaders interested in fractional engagements.
- Drive growth through community building, word-of-mouth, and trust-based marketing.
- Oversee marketing channels, content strategy, and community activities for both sides of the marketplace. WHAT WE'RE LOOKING FOR
- At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
- A demonstrated record of demand generation and user acquisition in two-sided or network-effect businesses.
- Experience developing positioning, brand strategy, and thought leadership for emerging markets.
- Experience building communities and using word-of-mouth and trust-based marketing to drive growth.
- Comfort managing multiple channels and content initiatives in an early-stage, ambiguous environment.
- Experience in the European market, professional services, or recruiting and onboarding marketplace supply is a plus. COMPENSATION & BENEFITS Annual salary range: $70,000 to $500,000 USD. Visa sponsorship is not available. LOCATION Hybrid, Austria.
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