Head of Conversion Rate Optimization – E-Commerce (m/w/d)

Full Job Description

In just four years, Pammys has grown to serve over 1.5 million customers and ranks among Europe’s fastest-growing e-commerce companies.

Today, more than 150 employees across our locations in Hamburg, Kiel and our own 23,000 m² logistics centre in Lensahn are working to turn Pammys into a global footwear brand. With revenue in the mid-eight figures, several million euros invested in marketing every month, international growth and product volumes in the millions, one thing is becoming increasingly important: Millions of people see our ads. Visit our landing pages. Explore our products. Add them to their carts. Your job is to turn more of them into customers. As we grow, even small improvements in our conversion rate have a significant impact on revenue. That is exactly why we are building CRO as a dedicated discipline. We are looking for a Head of Conversion Rate Optimization – E-Commerce (m/f/d) to systematically analyse, test and optimise the entire customer journey across our online store. From the first landing page through product detail pages and the cart to checkout. You will have high traffic volumes, extensive data and the opportunity to test quickly. No optimisation based on gut feeling. You develop hypotheses. You test. You measure. You learn. You scale what works. And you do more than optimise for a conversion rate that looks good on paper. You optimise for profitable growth.

Your Mission

• Build and own our entire CRO strategy, including the testing roadmap, prioritisation and reporting
• Design and manage A/B and multivariate tests across landing pages, PDPs, cart and checkout
• Analyse our customer journey and funnels to identify the biggest opportunities to improve conversion
• Develop and optimise landing pages for Meta, TikTok, influencers, campaigns and product launches
• Optimise offers, bundles, pricing and promotional mechanics to improve conversion and contribution margin
• Use GA4, heatmaps, session recordings, surveys and customer data to develop data-driven hypotheses
• Work closely with Performance Marketing, Creative and Product to align ads, hooks, landing pages, products and offers
• Build a robust experimentation framework with statistically valid tests and documented learnings
• Build and lead a dedicated CRO team as the function grows

Qualifications And Requirements

• At least 4 years of experience in CRO, Growth or E-Commerce Optimisation, ideally at a rapidly scaling D2C or consumer brand
• A proven track record in CRO, with measurable conversion or revenue uplifts you have personally delivered
• A deep understanding of Shopify, e-commerce funnels, PDPs, landing pages and checkout
• Extensive experience with A/B testing and experimentation tools
• Proficiency in GA4, heatmaps, session recordings and web analytics
• A solid understanding of statistics, including significance, sample sizes and test duration
• Strong instincts for UX/UI, copy, offers and consumer psychology
• An understanding of unit economics, contribution margin and profitability
• The expertise to challenge Performance Marketing and Creative teams constructively, with a clear understanding of how Meta and TikTok traffic behaves
• SQL, BI tools or technical Shopify expertise are a strong plus
• A highly data-driven, structured and hands-on approach
• You want to go beyond analysis to test, implement and deliver measurable results

Why Us?

• Office First: In-person collaboration, direct communication and quick alignment at the office.
• Fully Paid Deutschlandticket: We cover the full cost of your Deutschlandticket for local and regional public transport across Germany.
• Wellpass: Access to a wide range of fitness and wellness activities to help you recharge outside work.
• Free Pammys Shoes: One pair of shoes per launch.
• Personal and Professional Development: Grow with Pammys, expand your skills and develop both personally and professionally.
• Ownership and Room to Shape Your Role: Bring your ideas, take responsibility and actively shape your area of work.
• A Brand with Extensive Reach: Your work reaches people at a footwear brand with over 1.5 million customers.
• International Opportunities: Help shape Pammys’ international expansion.
• Relocation Support: Moving for your new role? We can support your accommodation costs through an individual agreement.
• Shape Your Team and Tools: Depending on your role, help build your team, select the right tools and define how your area works.

• At least 4 years of experience in CRO, Growth or E-Commerce Optimisation, ideally at a rapidly scaling D2C or consumer brand
• A proven track record in CRO, with measurable conversion or revenue uplifts you have personally delivered
• A deep understanding of Shopify, e-commerce funnels, PDPs, landing pages and checkout
• Extensive experience with A/B testing and experimentation tools
• Proficiency in GA4, heatmaps, session recordings and web analytics
• A solid understanding of statistics, including significance, sample sizes and test duration
• Strong instincts for UX/UI, copy, offers and consumer psychology
• An understanding of unit economics, contribution margin and profitability
• The expertise to challenge Performance Marketing and Creative teams constructively, with a clear understanding of how Meta and TikTok traffic behaves
• SQL, BI tools or technical Shopify expertise are a strong plus
• A highly data-driven, structured and hands-on approach
• You want to go beyond analysis to test, implement and deliver measurable results