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EmploymentFull-time
Work modeRemote / location-flexible
Overview
ABOUT THE ROLE
Full job description
ABOUT THE ROLE Lead growth across demand generation, product marketing, and sales enablement at an early-stage B2B software company focused on user-led growth. Reporting to the CEO, you will own the funnel from campaign strategy through closed-won and build the systems that help the business scale. WHAT YOU'LL DO
- Plan and run integrated campaigns for product launches, category moments, and company announcements.
- Build and optimize demand generation across paid, owned, and earned channels, tracking impact through closed-won.
- Run a flagship industry awards program and activate community opportunities for distribution and brand building.
- Develop a micro-influencer program with industry practitioners, investors, and software operators.
- Build growth workflows, integrations, and AI-assisted processes connecting HubSpot, product data, and marketing channels.
- Set up reporting to show what drives results from first touch to closed-won.
- Use Claude or similar AI tools to reduce manual work and document workflows for team reuse.
- Develop product positioning, launch plans, customer communications, website updates, and sales enablement materials. WHAT WE'RE LOOKING FOR
- Six to eight years of experience in a high-growth environment, ideally B2B software, with ownership of growth, content, or demand generation.
- A track record of demand generation or content programs that generate measurable pipeline, ideally in an early-stage company.
- Technical fluency with marketing automation, analytics, data, CMS platforms such as Framer or Webflow, and the ability to work effectively with engineering.
- Hands-on experience with Claude or similar AI tools, including workflow features such as skills and plugins.
- Experience with product-led, referral, or word-of-mouth growth, plus SEO or GEO.
- Strong English writing, sound design judgment, and an organized, autonomous working style. LOCATION Remote, with required availability within three hours of the Central European Time zone.
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