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Source: Clera (ashby) · A retrieval date records when our system last obtained the source record. It does not guarantee the vacancy is still open or that every detail has been independently checked.
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EmploymentFull-time
Work modeRemote / location-flexible
Overview
ABOUT THE ROLE
Full job description
ABOUT THE ROLE Lead growth across demand generation, product marketing, and sales enablement for a B2B software company focused on user-led growth. You will own the funnel from campaign strategy through closed-won and build the automation and measurement systems that support the company's growth. WHAT YOU'LL DO
- Plan and execute integrated campaigns for product launches, category events, and company announcements.
- Build and optimize demand generation across paid, owned, and earned channels, tracking results from first touch through closed-won.
- Run an industry awards program and activate community opportunities to support distribution and brand building.
- Grow a micro-influencer program with practitioners, investors, and software operators.
- Build automated workflows and integrations connecting HubSpot, product data, marketing channels, and AI tools.
- Set up tracking and reporting systems, and document reusable workflows.
- Develop product positioning, launch plans, customer stories, newsletter content, and website updates.
- Create sales enablement materials and work closely with leadership, marketing, partnerships, design, and sales. WHAT WE'RE LOOKING FOR
- Six to eight years of experience in a high-growth environment, ideally B2B software, with ownership of a content, growth, or demand generation function.
- A track record of demand generation or content programs that contributed measurable pipeline.
- Strong technical fluency with marketing automation, data, analytics, and CMS tools such as Framer or Webflow.
- Hands-on experience with Claude or similar AI tools, including workflow automation and related capabilities.
- Experience in product-led growth, referral, or word-of-mouth contexts; SEO and GEO experience is valuable.
- Excellent English writing, persuasive copywriting, design judgment, organization, and autonomy.
- Ability to discuss technical product and tooling topics with engineering. COMPENSATION & BENEFITS Visa sponsorship is not available. LOCATION Remote, with required availability within three hours of the Central European Time zone.
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