Overview
Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting u
Full job description
Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight. Join us and be a part of the future of interactive entertainment!
At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.
The Influencer Manager / Senior Manager runs the Dead by Daylight Creator Program day to day and helps shape how Behaviour works with content creators. With a strong understanding of social and streaming platforms and a player-first mindset, this person builds lasting relationships with creators and drives engagement and retention within the program. They also partner with the Senior Influencer Manager on campaigns and activations. They work autonomously and bring new ideas, while keeping results and collaborations at a high standard.
Lead the day-to-day management of the DBD Creator Program, ensuring alignment with brand and marketing goals. Grow a healthy pipeline of creators: recruit new talent, strengthen existing partnerships and support key creators. Engage with creators by managing opportunities, evergreen programming and ongoing support to drive engagement and retention. Partner with the Senior Influencer Manager on paid activations and campaigns, including launches, previews and industry events. Collaborate and communicate with cross-functional teams to identify, plan and execute key opportunities. Report on engagement metrics (viewership, content output, eligibility criteria) and share insights to improve the program.
Player-first mentality with a strong understanding of live service, multiplayer games. 3-7 years of relevant experience, including proven experience in creator management, creator programs or influencer marketing. Solid understanding of the video game streaming and creator ecosystem. Experience reporting on engagement and performance (KPIs, creator feedback and activity). Fluent in English; proficiency in French or other languages is a plus.
Diriger la gestion quotidienne du programme de créateurs·trices DBD, en veillant à ce qu'il s'aligne sur les objectifs de marque et de marketing; Développer un bon bassin de créateurs·trices : recruter de nouveaux talents, renforcer les partenariats existants et soutenir les créateurs·trices clés; Mobiliser les créateurs·trices en gérant les opportunités, la programmation permanente (evergreen) et le soutien continu, pour favoriser l'engagement et la rétention; Travailler avec le ou la Gestionnaire de campagne d'influenceurs·euses sénior·e sur les activations et les campagnes rémunérées, notamment les lancements, les avant-premières et les événements de l'industrie; Collaborer et communiquer avec les équipes multidisciplinaires pour repérer, planifier et réaliser les occasions clés; Produire des rapports sur les indicateurs d'engagement (audience, production de contenu, critères d'admissibilité) et partager des constats pour améliorer le programme.
Avoir une approche centrée sur les joueurs·euses et bonne connaissance des jeux multijoueurs en service continu (live service); 3 à 7 années d'expérience pertinente, dont une expérience démontrée en gestion de créateurs·trices, en programmes de créateurs·trices ou en marketing d'influence; Bonne compréhension de l'écosystème des créateurs·trices et de la diffusion en continu de jeux vidéo; Expérience à produire des rapports sur l'engagement et la performance (KPI, rétroaction et activité des créateurs·trices); Maîtrise de l'anglais; la connaissance du français ou d'autres langues est un atout.
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