Junior Digital Marketing Strategist

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Junior Digital Marketing Strategist based in India. We are looking for a motivated and creative Junior Digital Marketing Strategist to strengthen online visibility, improve search engine rankings, and drive product adoption through effective digital marketing initiatives. In this role, you will contribute to paid advertising campaigns, social media management, SEO optimization, and performance marketing activities. You will help develop engaging ad creatives, optimize landing pages, and create compelling content that attracts and converts potential customers. Working with multiple digital channels, you will monitor campaign performance, analyze marketing data, and identify opportunities to improve results. This position offers an excellent opportunity to build practical digital marketing expertise in a dynamic, results-driven environment. If you are eager to experiment, learn, and turn data into actionable marketing strategies, this role is an ideal next step in your career.

Paid Advertising Management: Set up, manage, and optimize advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant paid channels to improve reach, engagement, and conversions. Social Media Management: Maintain and strengthen the brand's social media presence by supporting content planning, campaign execution, audience engagement, and channel growth. Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies to improve website visibility, search rankings, organic traffic, and overall performance. Campaign Strategy and Execution: Establish marketing objectives, define campaign targets, and develop data-driven strategies to generate qualified leads, increase product adoption, and strengthen competitive positioning. Creative Development: Create and optimize graphical banners, video assets, and other marketing creatives. Develop and test ad copy to improve engagement, click-through rates, and conversion performance. Landing Page Optimization: Create, monitor, and refine landing pages to improve user experience, increase sign-ups, and maximize conversion rates. Marketing Analytics and Reporting: Analyze website traffic, campaign performance, and other key metrics. Establish tracking and reporting mechanisms, monitor KPIs, and translate findings into actionable recommendations. Continuous Optimization: Identify performance gaps and new growth opportunities through campaign analysis, experimentation, and ongoing optimization of digital marketing activities. Team Collaboration: Communicate campaign progress, timelines, results, and improvement opportunities with relevant team members to ensure effective coordination and execution. Requirements Professional Experience: Approximately one year of experience in digital marketing or a related role is preferred but not mandatory. Motivated entry-level candidates with relevant skills and a willingness to learn are encouraged to apply. Paid Advertising: Familiarity with running and managing advertising campaigns on Google, Facebook, Instagram, and other social media platforms. SEO Knowledge: Understanding of on-page and off-page SEO techniques, keyword optimization, website ranking factors, and organic traffic growth strategies. Campaign Development: Ability to contribute to marketing strategies and develop campaigns from the planning stage through execution, monitoring, and optimization. Digital Analytics: Basic knowledge of web analytics tools, campaign tracking, performance measurement, and reporting. Ability to interpret marketing data and identify opportunities for improvement. Technical Skills: Basic knowledge of HTML and CSS to support website and landing page optimization. Graphic Design: Familiarity with graphic design tools and the ability to create marketing banners, promotional visuals, or video content is a strong advantage. Educational Background: A bachelor's degree in marketing, business, communications, or a related field is preferred. Communication and Organization: Strong communication skills, attention to detail, and the ability to manage multiple campaigns, prioritize tasks, and meet deadlines. Growth Mindset: A proactive, analytical, and creative approach, with a willingness to experiment, learn new tools, and adapt to changing digital marketing trends. Benefits Full-time employment opportunity in digital marketing. Opportunity to develop practical skills in SEO, paid advertising, social media, and performance marketing. Hands-on experience managing campaigns across multiple digital platforms. Opportunities to strengthen analytical, creative, and technical skills through real-world marketing projects. Potential for professional growth and career development in digital marketing. Remote work arrangement, offering location flexibility within the advertised hiring locations.