Overview
Do you want to bring easy, convenient and affordable payment options to our customers in Brazil? Amazon is expanding rapidly in Brazil and payments is core to providing the best experience for customers to shop on Amazon.com.br. If you have a passion for executing customer-centric marketing initiatives and driving measurable results through data-driven decisions, then this role is for you. The role of the Product Marketing Specialist, Payments is to lead the execution of marketing initiatives that drive awareness, adoption, and ongoing usage of Amazon BR payment methods. The person in this role will own a specific workstream within the broader payment marketing strategy, being accountable for its end-to-end execution, performance management, and reporting against defined KPIs. Working backwards from customer needs and business performance data, this person will identify opportunities wit
Full job description
Full Job Description
Do you want to bring easy, convenient and affordable payment options to our customers in Brazil? Amazon is expanding rapidly in Brazil and payments is core to providing the best experience for customers to shop on Amazon.com.br. If you have a passion for executing customer-centric marketing initiatives and driving measurable results through data-driven decisions, then this role is for you.
The role of the Product Marketing Specialist, Payments is to lead the execution of marketing initiatives that drive awareness, adoption, and ongoing usage of Amazon BR payment methods. The person in this role will own a specific workstream within the broader payment marketing strategy, being accountable for its end-to-end execution, performance management, and reporting against defined KPIs. Working backwards from customer needs and business performance data, this person will identify opportunities within their workstream, propose and execute marketing plans across multiple levers, and deliver results with speed and precision.
This position will work closely with Product Management, UX, Business Development, PR and Engineering teams, as well as partner with key stakeholder teams across Amazon to deliver experiences that resonate with customers and meet their payment needs. This role requires the ability to dive deep with technical and analytics teams, manage multiple concurrent initiatives, and coordinate across partners throughout the larger Payments organization. A successful candidate will be a strong individual contributor with a bias for action, a proven record of making data-driven decisions, and the ability to independently investigate and resolve issues. We expect you to take full ownership of your workstream—ensuring flawless execution, timely delivery, proactive performance monitoring, and clear escalation when needed.
Basic Qualifications
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing and digital advertising
- Experience with A/B or multivariate testing
- Speak, write, and read fluently in English
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience in professional non-internship marketing
Preferred Qualifications
- Experience working with financial services partners
- Experience with customer segmentation, profiling, and targeting
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience managing external partners to develop marketing programs
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Requirements & qualifications
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience using data and metrics to measure impact and determine improvements Experience with onsite marketing, lifecycle marketing and digital advertising Experience with A/B or multivariate testing Speak, write, and read fluently in English Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Experience in professional non-internship marketing
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