Senior Content Marketing Manager

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Content Marketing Manager based in the United States. Join an innovative, fast-growing B2B SaaS environment transforming how organizations manage fleet operations and maintenance. As a Senior Content Marketing Manager, you will lead the content and thought leadership strategy, turning industry trends, original research, and customer insights into compelling stories that influence business decisions. You will establish a strong industry presence by developing high-impact content that builds credibility, educates audiences, and positions the business as a trusted market authority. Working cross-functionally with Product Marketing, Customer Marketing, Creative, and Revenue Marketing, you will connect content strategy with broader business objectives. You will oversee the entire content lifecycle, from research and editorial planning to production, distribution, and performance optimization. By combining exceptional storytelling with data-driven marketing and AI-powered workflows, you will help strengthen brand awareness, generate demand, and accelerate pipeline growth. This is an opportunity to shape the voice of a growing technology business while contributing directly to its long-term marketing and commercial success.

Lead thought leadership strategy: Develop and execute a comprehensive content strategy that establishes the business as an authority in fleet management, fleet maintenance, and the broader transportation industry. Create high-impact content: Produce and oversee industry reports, original research, white papers, articles, webinars, executive thought leadership, conference presentations, and other engaging content assets. Transform insights into compelling narratives: Translate industry developments, customer feedback, proprietary data, and subject matter expertise into differentiated stories that resonate with business audiences. Build an integrated editorial strategy: Own the editorial calendar, ensuring alignment with business priorities, audience needs, product initiatives, and integrated marketing campaigns. Maximize content reach and reuse: Develop cornerstone content and repurpose it across blogs, social media, webinars, email campaigns, paid advertising, and other distribution channels. Support organic growth and search visibility: Partner with Growth Marketing to optimize content for search engine optimization (SEO), AI-driven search discovery (AEO), and sustainable organic audience growth. Drive demand generation: Collaborate with Revenue Marketing to create content that attracts, engages, and converts prospective customers across small and medium-sized businesses, mid-market organizations, and enterprise accounts. Enable integrated campaigns and sales: Develop content that supports lead generation, account-based marketing, sales enablement, and broader marketing initiatives throughout the buyer journey. Measure content performance: Track and optimize engagement, organic visibility, lead generation, pipeline influence, and revenue contribution to demonstrate the business value of content investments. Manage end-to-end content production: Oversee the complete content development process, from ideation and research through writing, editing, stakeholder reviews, and publication. Improve editorial operations: Establish scalable workflows that maintain high editorial standards while ensuring consistent and timely content delivery. Leverage AI and innovation: Integrate AI-powered tools into research, ideation, content repurposing, and production workflows without compromising originality, accuracy, or quality. Collaborate with internal experts: Build strong relationships with subject matter experts and business leaders to uncover valuable insights and turn complex expertise into accessible, engaging content. Requirements: Professional experience: At least 7 years of experience developing and producing high-quality content in B2B SaaS, with a strong focus on content marketing and thought leadership. Exceptional writing and storytelling: Outstanding writing, editing, and narrative development skills, supported by a portfolio demonstrating expertise across both long-form and short-form content. Thought leadership expertise: Proven experience creating original research, industry reports, executive thought leadership, white papers, and other strategic content assets. Marketing and business acumen: Strong understanding of how content contributes to demand generation, brand awareness, SEO performance, lead generation, and pipeline growth. Editorial strategy: Demonstrated ability to develop and manage editorial calendars that align content initiatives with business priorities and integrated marketing campaigns. Research and analytical skills: Ability to interpret complex topics, data, and industry research and translate them into clear, engaging, and persuasive narratives for business audiences. Project management: Excellent organizational skills and the ability to manage multiple content initiatives, coordinate stakeholder input, and meet competing deadlines independently. Cross-functional collaboration: Strong written and verbal communication skills, with the ability to work effectively with Marketing, Sales, Product, Creative, and executive stakeholders. Ownership and initiative: A self-motivated, intellectually curious approach, with the ability to take responsibility for projects from initial concept through execution and performance evaluation. AI and modern content workflows: Experience using AI tools and contemporary content production methods to improve efficiency while maintaining strong editorial judgment, originality, and accuracy. Strategic mindset: A balance of creativity, analytical thinking, audience empathy, and commercial awareness, with a focus on delivering measurable business outcomes. Benefits: Health insurance: Multiple medical and dental coverage options, with 100% of employee premiums covered and 50% of family premiums covered. Vision insurance: Access to vision coverage. Equity compensation: Eligibility for incentive stock options. Retirement savings: 401(k) plan with a 4% employer match. Paid time off: Four weeks of PTO, with increased PTO beginning in the second year of employment. Company holidays: 12 company holidays plus 2 floating holidays annually. Paid parental leave: 16 weeks for birthing parents and 4 weeks for non-birthing parents. Flexible spending and savings accounts: Access to FSA and HSA options. Disability coverage: Short-term and long-term disability insurance, with short-term coverage fully employer-paid. Professional development: Dedicated funds to support ongoing learning, career development, and skills growth. Wellbeing allowance: $150 quarterly wellbeing fund. Business expense stipend: $125 quarterly allowance for eligible business-related expenses. Equipment and technology: Mac laptop and a new-hire equipment stipend. Community involvement: Community service funds to support eligible volunteering and community engagement activities. Remote-first flexibility: A remote-friendly working environment established since 2012, offering the flexibility to work from home within the United States. Collaborative workplace: Opportunities to work with cross-functional teams in a growing SaaS business and contribute to meaningful industry innovation.