Senior Copywriter

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Copywriter based in South Africa. We are looking for an experienced Senior Copywriter to create compelling, strategic content for a US-based digital marketing agency serving B2B brands, particularly in healthcare, medical, and dental equipment manufacturing. In this role, you will transform complex business ideas and technical information into clear, persuasive messaging tailored to different audiences and industries. You will shape distinctive brand voices and develop content across websites, landing pages, digital advertising, email campaigns, social media, and other marketing channels. Working closely with creative, design, SEO, paid media, and account management teams, you will contribute to integrated campaigns that support client growth. You will also collaborate directly with clients, present creative concepts, and manage projects from the initial brief through final approval. This fully remote opportunity is ideal for a versatile writer who combines exceptional storytelling skills with strategic thinking, organization, and a strong understanding of digital marketing.

As Senior Copywriter, you will take ownership of copywriting projects while ensuring every deliverable aligns with client objectives, audience needs, and brand guidelines. Your main responsibilities will include: Develop high-quality copy for digital marketing campaigns, websites, landing pages, social media, email campaigns, advertisements, presentations, and other marketing materials. Work directly with clients to understand their business objectives, target audiences, brand positioning, messaging requirements, and preferred tone of voice. Translate client briefs, marketing strategies, and campaign objectives into clear, engaging, and persuasive content. Create and maintain distinctive brand voices, messaging frameworks, campaign concepts, headlines, taglines, and calls to action. Write conversion-focused copy for paid search, paid social, display advertising, websites, landing pages, email marketing, and other digital channels. Research clients, industries, competitors, products, services, and target audiences to produce relevant, accurate, and effective content. Collaborate with account management, creative, design, SEO, paid media, and social media teams to deliver cohesive, integrated marketing campaigns. Present copy concepts and creative recommendations to clients, clearly explaining the strategic rationale behind messaging decisions. Edit, proofread, and refine content to ensure grammatical accuracy, clarity, consistency, appropriate tone, and alignment with brand guidelines. Incorporate client and internal feedback while maintaining high standards of quality and meeting project requirements. Manage multiple client projects, deadlines, briefs, revisions, and approval processes using ClickUp or a similar project management platform. Oversee assignments from initial briefing through final approval, proactively communicating progress, questions, and potential challenges. Stay informed about digital marketing, SEO, advertising, social media, AI-assisted writing tools, and emerging creative trends to continually improve content quality and effectiveness. Requirements: The ideal candidate is a versatile and strategic writer with extensive professional copywriting experience, strong client communication skills, and the ability to adapt messaging across brands, industries, and digital channels. The following qualifications are expected: 5–8 years of professional copywriting experience, preferably within a marketing, advertising, or creative agency. Experience creating content for B2B audiences, healthcare, dental, MedTech, medical devices, or other professional industries. A strong portfolio demonstrating expertise across digital marketing, advertising, websites, social media, email campaigns, and other content formats. Exceptional writing, editing, proofreading, storytelling, and verbal communication skills. A strong understanding of marketing principles, audience psychology, brand positioning, and persuasive communication. Proven ability to communicate directly with clients, present creative concepts, and explain copywriting recommendations confidently. Ability to adapt writing style, tone, and messaging to different brands, industries, audiences, and platforms. Excellent research skills and the ability to understand complex products, services, and technical subject matter and communicate them clearly. Experience collaborating with multidisciplinary teams, including design, account management, SEO, paid media, and marketing strategy. Strong organizational and project management skills, with the ability to prioritize and manage multiple projects and deadlines. Hands-on experience with ClickUp or a similar project management platform. Familiarity with SEO principles, keyword research, paid advertising, and digital marketing platforms is an advantage. A proactive, detail-oriented approach and the ability to work independently in a fully remote environment. Benefits: Salary: USD $1,200–$1,800 per month. Employment type: Full-time position. Work arrangement: Fully remote, with South Africa as the preferred location. Working hours: Standard working hours aligned with US Central Time (CT). Holidays: US federal holidays. International collaboration: Work with a US-based digital marketing agency serving B2B clients across specialized industries. Cross-functional teamwork: Collaborate with creative, design, SEO, paid media, and account management professionals. Professional development: Expand your copywriting expertise across industries, channels, and digital marketing strategies. Skills-focused hiring: Emphasis on practical skills and professional experience rather than formal degrees. Creative ownership: Take responsibility for projects from the initial brief through final delivery, with opportunities to contribute strategic ideas and influence client outcomes.