Overview
In respect with the brand / division model, increase brand’s online & multi-channels turnover, setting out the distance-selling strategy for a given clientele, ensuring incubation of new businesses & brand growth in the business market (e-commerce, m-commerce…), in line with brand’s identity and objectives. Define e-commerce development & strategic roadmap: Identify and experiment on-line retail opportunities in line with brand’s positioning and objectives (including e-boutiques, e- retail and e-tail, mobile commerce, social commerce…) Drive sales, ensure profitability and growth of the e-boutiques, e-retail/e-tail sites if relevant Build a strategy to optimize traffic using all levers (media, search, social, partnerships…) and ensure cross-channel synergies Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devic
Full job description
Full Job Description
In respect with the brand / division model, increase brand’s online & multi-channels turnover, setting out the distance-selling strategy for a given clientele, ensuring incubation of new businesses & brand growth in the business market (e-commerce, m-commerce…), in line with brand’s identity and objectives.
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Define e-commerce development & strategic roadmap: Identify and experiment on-line retail opportunities in line with brand’s positioning and objectives (including e-boutiques, e- retail and e-tail, mobile commerce, social commerce…)
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Drive sales, ensure profitability and growth of the e-boutiques, e-retail/e-tail sites if relevant
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Build a strategy to optimize traffic using all levers (media, search, social, partnerships…) and ensure cross-channel synergies
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Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile…) and provide data expertise to deploy & adapt the strategy
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Track and measure site & Business performance to increase programs ROI
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Set-up and optimize orders, payment, delivery with Supply Chain (internal/external) & finance
Qualifications And Requirements
- Bachelor
Requirements & qualifications
- Bachelor
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