Overview
Designs tobacco and FMCG packaging plus in-store promotional materials, ensuring brand compliance and print-ready artworks under marketing-led direction.
Full job description
Department: Marketing Location: Dubai, UAE Reports To: Global Marketing Director Contract Type: Full-time
Role Purpose:
GTI, a global tobacco manufacturer, is seeking a Senior Packaging Designer with proven expertise in packaging and POS materials for tobacco and FMCG brands. This in-house role is focused on delivering high-impact packaging solutions and POSMs to support our international brand portfolio. The ideal candidate is highly experienced, trend-conscious, technically strong, and fully capable of operating under marketing-driven creative direction.
Key Responsibilities:
- To create packaging designs and graphic adaptations for existing and new tobacco product lines (line extensions, variant adaptations), and new product creation under existing brand names.
- To design POSM materials for in-store promotions and trade marketing purposes (headers, wobblers, shelf strips, etc.).
- To prepare high-res digital final artworks fully compliant with pre-press and print production standards.
- To execute design tasks within brand guidelines and regulatory constraints.
- To collaborate with marketing, product development, and legal teams to ensure projects meet brand and compliance expectations.
- To work under strong marketing-led art direction, understanding commercial priorities, deadlines, and visual brand strategy.
- To stay informed of Western FMCG design trends, colour psychology, pack formats, and material innovations.
Required Qualifications & Skills:
- Minimum BA degree in Visual Design from recognized university.
- Minimum 7 years of professional experience in packaging and print design, including at least 5 years premium FMCG categories.
- Strong portfolio of real-life packaging (not just concept visuals).
- Mastery of Mac OSX and full proficiency in Adobe Creative Suite (Illustrator, Photoshop).
- Practical knowledge of print substrates, embossing, foil stamping, spot varnish, and packaging production specs.
- Fluent in English and outstanding written and verbal communication skills.
- Must demonstrate strong awareness of Western aesthetic and premium design codes.
- Self-starter, reliable, efficient, and highly structured in time and task management.
- Arabic or Russian or Pashto language skills are a plus, but not mandatory.
Cultural and Creative Fit:
- We are seeking individuals who are visually and professionally aligned with international creative standards, especially those with experience in Western or premium global brand design.
- Candidates whose background is primarily in digital media, social media, or app/UI design will not be considered unless at least 60% of their portfolio reflects packaging design work.
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Gulbahar Tobacco International Fze Careers (Betterteam) ↗