Senior Manager, MSP Demand Generation

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Manager, MSP Demand Generation based in the United States. Are you an experienced B2B marketing leader passionate about building high-performing demand generation strategies and accelerating revenue growth? In this role, you will own the demand generation strategy, channel mix, and funnel performance for the Managed Service Provider (MSP) segment. You will lead a team of three professionals, balancing strategic direction with hands-on execution to drive new business, accelerate deals, and expand existing accounts. Working closely with sales, integrated marketing, product marketing, distribution, and content teams, you will ensure marketing initiatives directly support pipeline and revenue objectives. You will oversee multichannel campaigns, field marketing initiatives, budgets, and performance metrics to maximize return on investment and improve the buyer journey. AI and automation will be central to your approach, helping you streamline workflows, enhance campaign effectiveness, and scale results with a lean team. This remote leadership opportunity is ideal for a data-driven, collaborative marketer who combines strategic thinking, team development, and a passion for innovation in the SaaS and technology ecosystem.

Lead and develop the team: Manage, coach, and mentor a team of three professionals, establishing clear objectives, encouraging accountability, and supporting continuous professional growth. Own demand generation strategy: Develop and implement comprehensive demand generation plans for the MSP segment, aligning marketing priorities with broader business objectives, pipeline targets, and revenue goals. Define channel and promotional strategies: Identify target audiences and determine the most effective channels, messaging, and promotional approaches to engage prospects and partners throughout the buying journey. Optimize the full marketing funnel: Balance new customer acquisition, deal acceleration, and account expansion initiatives to improve conversion rates, increase pipeline contribution, and maximize revenue impact. Drive multichannel marketing performance: Partner with the Integrated Marketing team to translate strategic priorities into coordinated campaigns, maintaining ownership of channel strategy, funnel targets, and performance expectations. Leverage AI and automation: Apply AI-powered tools and automation to improve campaign planning, performance analysis, reporting, and execution efficiency while maximizing the productivity of a lean team. Lead events and field marketing initiatives: Collaborate with the Events Marketing team to plan and deliver MSP-focused trade shows, field events, user groups, and partner activities that support pipeline generation and business development. Align events with broader campaigns: Ensure event programming, messaging, and audience targeting reinforce integrated marketing initiatives and deliver a consistent experience for prospects and partners. Collaborate with sales and business teams: Work closely with MSP Sales leadership, Distribution, Product Marketing, Content, and Sales Development to align marketing activities with go-to-market priorities and revenue opportunities. Strengthen sales and marketing alignment: Support pipeline creation through close collaboration with sales teams, using insights from prospect and customer interactions to refine targeting, messaging, and campaign strategies. Manage budgets and return on investment: Develop, forecast, and monitor the MSP demand generation budget in partnership with senior marketing leadership, ensuring resources are allocated effectively. Establish and monitor KPIs: Define and track key performance indicators for campaigns and events, including pipeline contribution, return on investment, conversion performance, and channel efficiency. Report performance and recommend improvements: Present results and strategic recommendations to leadership, translating marketing data into actionable insights that support continuous optimization. Improve the prospect and partner experience: Ensure consistent, engaging interactions across marketing touchpoints, from initial awareness through opportunity creation. Optimize the buyer journey: Identify gaps and friction points in the MSP prospect and partner experience, collaborating with functional marketing teams to implement improvements. Monitor market trends: Stay informed about developments in the MSP ecosystem, technology sector, and partner landscape, adapting demand generation strategies to evolving opportunities and audience needs. Requirements Professional experience: 10+ years of B2B marketing experience, including demand generation or campaign management in the MSP, channel, or partner ecosystem within a SaaS or technology environment. People management: Previous experience managing direct reports, with a demonstrated ability to coach, mentor, motivate, and develop high-performing team members. Demand generation expertise: Proven success designing and executing multichannel, full-funnel marketing campaigns that generate qualified pipeline and contribute to revenue growth. Channel and partner marketing: Strong understanding of MSP business models, channel ecosystems, partner relationships, and the marketing strategies required to engage and convert these audiences. Events and field marketing: Experience planning and executing field marketing initiatives, trade shows, partner events, or similar programs, including experience managing an events function or team member. Marketing technology proficiency: Familiarity with marketing automation, CRM, and demand generation platforms such as HubSpot, Salesforce, and 6sense, along with campaign analytics and reporting tools. AI and automation capabilities: Practical experience using AI or automation tools to improve marketing efficiency and outcomes, including content generation, campaign optimization, performance analysis, and reporting. Strategic and analytical thinking: Ability to translate business objectives and performance data into actionable strategies, prioritize investments, and optimize marketing activities based on measurable results. Budget and performance management: Experience forecasting and managing marketing budgets, monitoring campaign effectiveness, and evaluating return on investment. Cross-functional collaboration: Strong ability to work with sales, marketing, product, content, distribution, and other stakeholders to coordinate initiatives and achieve shared goals. Hands-on leadership: Comfortable setting strategic direction while remaining close to execution, helping teams solve problems and deliver results in a fast-paced environment. Communication and presentation: Excellent written and verbal communication skills, with the ability to present performance insights, strategic recommendations, and campaign results clearly to senior leadership. Adaptability and innovation: A proactive, data-driven mindset, with the ability to identify emerging opportunities, embrace new technologies, and continuously improve marketing processes. Education: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. Remote work readiness: Ability to lead a distributed team, collaborate effectively across functions, and manage priorities in a remote working environment. Benefits Competitive compensation: Annual base salary ranging from $160,000 to $180,000, plus an annual performance-based bonus. Stock options: Opportunity to participate in equity-based compensation and share in the company's long-term growth. Health and welfare plans: Access to healthcare and welfare benefits. Life and disability coverage: Insurance plans designed to provide additional financial protection. Retirement benefits: Access to a retirement savings plan. Flexible paid time off: Unlimited flexible PTO to support work-life balance and personal needs. Birthday leave: Enjoy your birthday off as an additional employee perk. Remote work: Opportunity to work remotely from the United States. Collaborative team culture: Join a fast-moving, innovative environment that values teamwork, ownership, and continuous improvement. Leadership and development opportunities: Build and develop a team while shaping demand generation strategy and influencing business growth. AI-driven marketing environment: Work with modern AI tools and automation technologies to improve productivity, campaign performance, and marketing operations.