Senior Paid Media Buyer

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Paid Media Buyer based in the United States. The Senior Paid Media Buyer will manage and scale performance marketing campaigns across a portfolio of primarily direct-to-consumer e-commerce brands, alongside select lead-generation accounts. This hands-on role focuses on driving profitable growth through strategic campaign execution across Meta and Google, with opportunities to support TikTok, Pinterest, and emerging advertising platforms. Working closely with media strategists, account managers, and creative teams, you will use data-driven insights to improve campaign performance, test new approaches, and connect media investment to broader business objectives. You will also leverage AI-powered tools to enhance analytics, forecasting, reporting, creative development, and workflow efficiency. The ideal candidate combines advanced paid media expertise with strong analytical thinking, a testing mindset, and a commitment to continuous improvement. This full-time remote opportunity offers the chance to contribute to ambitious e-commerce growth strategies while developing toward more strategic and client-facing responsibilities.

Paid Social Campaign Management: Plan, build, manage, optimize, and scale paid social campaigns, primarily across Meta, with opportunities to support TikTok, Pinterest, and other emerging platforms. Paid Search Optimization: Manage and optimize Google Search, Shopping, and Performance Max campaigns, balancing paid search and paid social investments according to account objectives and performance. Portfolio Management: Oversee day-to-day campaign execution across multiple e-commerce and select lead-generation accounts, including high-spend and creative-intensive brands. Performance and Growth Optimization: Monitor campaign results, identify growth opportunities, and proactively test audiences, creative assets, budgets, and campaign structures to improve profitability and business outcomes beyond platform-level metrics. Measurement, Reporting, and Insights: Analyze campaign performance using appropriate attribution and measurement methodologies, including multi-touch attribution (MTA), marketing mix modeling (MMM) concepts, conversion-lift testing, and incrementality analysis. Forecasting and Recommendations: Translate performance data into clear insights, trends, challenges, forecasts, scenarios, and actionable recommendations for media strategists and clients. AI-Enabled Marketing Execution: Use AI and automation tools to improve account analysis, reporting, forecasting, scenario planning, creative briefing, campaign auditing, optimization, and overall operational efficiency. Creative and Strategic Collaboration: Partner with media strategists and creative teams to develop informed recommendations, support AI-assisted ad copy creation, and contribute to creative direction and testing strategies. Cross-Functional Partnership: Collaborate with the Director of Paid Media, media strategists, account managers, and creative specialists to achieve client objectives, address emerging needs, and support ongoing account growth. Continuous Improvement: Identify opportunities to refine campaign processes, strengthen measurement practices, and expand strategic contributions across the paid media function. Requirements: Strong hands-on experience managing, optimizing, and scaling paid social campaigns, particularly on Meta. Proven experience managing and optimizing paid search campaigns across Google Search, Shopping, and Performance Max. Senior-level experience in e-commerce performance marketing, with the ability to connect paid media performance to business growth, customer acquisition, and profitability. Strong understanding of media measurement and attribution, including MTA, MMM concepts, conversion-lift testing, and incrementality. Experience managing multiple client accounts, preferably in a digital marketing agency or similarly fast-paced, multi-client environment. Advanced practical proficiency with AI tools such as ChatGPT and Claude for analysis, reporting, forecasting, and workflow optimization. Strong analytical and critical-thinking skills, with the ability to interpret complex campaign data, develop hypotheses, and turn insights into actionable recommendations. Excellent written and verbal English communication skills, including the ability to explain performance findings clearly and collaborate effectively with cross-functional teams. Strong organizational skills, attention to detail, initiative, and the ability to manage competing priorities across multiple accounts. Relevant paid media or advertising platform certifications are an advantage. Confidence in client-facing environments and the ability to communicate insights and build trusted relationships are preferred. Interest in expanding into creative strategy, including developing creative briefs, messaging angles, and testing recommendations based on media performance, is a plus. Experience supporting brands in apparel, supplements, wellness, or lead-generation industries is beneficial. Work arrangement and schedule: The position is advertised as remote from the Philippines, with a fixed Monday–Friday schedule of 9:00 a.m.–5:00 p.m. Pacific Time. Candidates should confirm location eligibility, as the original posting specifies the Philippines rather than the United States. Benefits: Remote work: 100% remote working arrangement. Additional compensation: 13th-month pay. Healthcare: Health Maintenance Organization (HMO) coverage. Additional perks: Fringe benefits. Paid leave: Paid Service Incentive Leave (SIL). Statutory benefits: Applicable statutory employment benefits. Holidays: Paid Philippine public holidays. Professional development: Free learning and development programs to support ongoing skills growth. Career progression: Opportunities to expand into more strategic and client-facing responsibilities, including potential pathways toward Media Strategist or Creative Strategist roles.